Anta, do you know this brand in the running industry? Lining and XTEP in the domestic running shoes can be said to be the leaders of the domestic running industry, and the two brands we often discuss. But Anta, once a leader in the sports industry, once disappeared in the running industry. To say that the only contribution may be the one or two running shoes pretending to be "running".

But when the number of people running in China is increasing, the cake in the running shoes market is getting bigger and bigger. Lining will "Lining 10K" run faster and faster. XTEP will make the marathon sponsorship more and more loud. Anta, which once despise the running business, really can't sit still. But the faster the opponent runs, how much effort will the Anta need to catch up with?

A week ago, someone opened a 100 Marathon Challenge plan for 100 days, and challenged 4219.54 kilometers in 100 days. We did not discuss the purpose of this challenge. We only looked at the pair of running shoes worn on this person's feet. As an equipment partner for this challenge, Anta has created a professional functional shoe for him, Challenge100.

This pair of Challenge100 professional shoes changes Anta's traditional leisure running shoes design, and the upper material is engineered mesh cloth. The ventilation and heat dissipation effect is more consistent with the needs of professional running shoes. Besides, Challenge 100 of the midsole design has the shadow of the middle sole of the overseas running shoes, the super thick foam midsole provides excellent cushioning performance, TPU stabilization technology is added to the middle sole position, and the Anta A-CORE core is provided at the heel. Technical damping And hierarchical structure.

Yes, you don't need to control the phrases that you don't understand. You only need to know that these are all sworn shoes that have excellent cushioning properties. Of course, in the absence of practical experience, it is impossible to say clearly about the advantages and disadvantages of these running shoes, but the technical terms used by Anta on these Challenge100 professional shoes are also changed to Anta in the past. Running shoes The impression of leisure and non functional running shoes, the brand that once paid little attention to running shoes, is starting to start slowly.

At the very beginning of the development of the domestic running industry, Anta finally started to start, but his opponents have run faster and faster. First look at foreign brands. At present, the four big shoe brands all enter the domestic market except Brooks, and they have made frequent moves in the domestic running shoes market, and new products are frequent. Therefore, when the market is divided, domestic brands are still in a catch-up position.

Let's take a look at the running brand in China. Lining and XTEP are developing their running equipment, and the intelligent running shoes plan of Lining and millet bracelet and so on, so that the image of domestic running shoes will be gradually established in the minds of users. Besides this, they will become more proficient in the organization of their own events. Lining's 10K tour and the name and sponsorship of XTEP's domestic marathon will be left behind.

However, we can be sure that the competition in the domestic running shoes market will become fiercer. The Anta just needs to make more efforts. Lining and XTEP, who are already in the halfway position, are still catching up. The advantage of the domestic brands is that we can have more choices.