Tmall's more than 5000 brands, including Burberry, Lancome and MINI, have launched more than one million new products during the "Tmall new fashion season", of which 24 well-known international brands for the first time for Tmall consumers for new products and new services.

Update shopping experience, Tmall from commodity presentation form, cross platform technology,

It upgraded the new online shopping mode of "watching and buying", and enhanced the operation fun of consumers through wireless sensing technology through the wireless sensing technology.

Lang Xueyue, head of Tmall new wind, said, "the new trend is still hoping that consumers can buy and shop in Tmall.

In addition to the shopping behavior itself, the experience of shopping includes the latest fashion information and fashion trends of consumers, including the mobile phone interaction by watching and buying, so as to build a fashion show that will last 24 hours for consumers.

This year

A total of more than 5000 businesses and more than one million products are involved in new products, which has increased by more than 3 times over the same period last year.

Lang Xueyue said, "the enthusiasm of business registration is beyond our imagination, especially the participation of big brands is particularly high."

From international costumes Burberry, Topshop, ZARA to Lancome, LAMER,

From the limited amount of money to MINI, the star's favorite Cambridge Satchel, more than 24 major international starters in Tmall are the first or exclusive starters.

In fact, including 3C digital, beauty, clothing, home furnishing, jewelry, food and even auto parts and so on, in 2014, more than ten million new products were launched in Tmall, with a daily average of 27 thousand new products, with an average of more than 1000 new products per hour through Tmall.

Tmall has become the first platform for new products.

"Online shopping platform is no longer a simple delivery platform for traditional brands."

AI media consulting CEO Zhang Yi said, "as more and more consumers are accustomed to online shopping, e-commerce has grown into a convenient, safe fashion service good consumer carrier.

This has prompted domestic and foreign businesses to choose e-commerce platform as an important starting position for new products.

Tmall created a new mode of online shopping last year, and this year's new style has made breakthroughs in technology, carrier and presentation form.

Buying and selling with "body sense" is a highlight of this year's new fashion.

Consumers can see the model walking on the mobile phone screen intuitively by swaying the body feeling operation on the phone.

For the first time, Tmall combines the body sense function of mobile phone gyroscope with the brand online dynamic show, which brings users a new experience of online browsing and shopping.