As the first annual discussion on the development of children's clothing industry in the 2015 year of the Chinese children's wear industry, the forum takes "building a new pattern of children's clothing industry development" as the theme, and jointly explores the path map of the development of children's clothing industry in the next 5 years under the new normal, so as to discuss the overall plan for the development of children's clothing and reconstruct the new advantages of children's clothing industry.

In 2014, the scale of children's wear market in China exceeded the 140 billion yuan mark, and it will maintain a high growth rate in the next few years. Especially the new policy of "single child" has injected a strong stimulant to the children's clothing industry. All of these means that the children's wear market will have broad market prospects in the future.

Under the new normal, children's clothing industry has entered a great change era. Children's clothing industry is changing from "quantity consumption" to "brand consumption" and "return product".

This forum is the first children's wear industry summit forum for children's wear in China after moving to Shanghai, focusing on the most direct market and consumers, focusing on the quality of children's growth and growth, focusing on psychology, health and environmental protection, and exploring innovative methods and tools to enhance children's clothing brand and brand.

New advantages of creation.

The forum has invited representatives of Chinese clothing association, well-known brand agencies, well-known children's clothing enterprises, Internet industry and other related associations to represent a group of leaders and representatives.

Wang Zhuo, vice president of China Garment Association, director of media center of China Textile Industry Federation, Secretary General of Specialized Committee, China Apparel Association

; Xu Bo, chief executive of the China clothing association children's wear Specialized Committee, executive vice president of Semir apparel and Limited by Share Ltd, general manager of Barbara Business Department; HAVAS Zhang Zhi, chief strategist of Shanghai intelligent Zhejiang; Wu Fangfang, general manager of Shanghai green box Network Technology Co., Ltd.; Shanghai Toyama Pml Precision Mechanism Ltd chairman Wu Liangjie; President of Liaoning Xintiandi commercial department store Co., Ltd.

Wang Zhuo, vice president of China Garment Association, mentioned in his speech that we have the best industrial chain and the largest market in the world.

The Chinese children's clothing enterprises should consider how to innovate in the process of purchasing, design, production and sales on the basis of the original industry, how to build a new pattern of children's wear industry, restructure the new advantages, from the expansion of the cost to the value creation.

HAVAS, chief strategist of Lingzhi Shanghai, Zhang Zheng, made the keynote speech of "brand building in the social networking era". She explained how to brand in the social networking era from five aspects: brand appeal, brand consumer relationship, brand arrival rate, brand investment return rate and brand value.

Balabala (Barbara), following the changes in the new development environment and consumer environment, continues to upgrade its brand. Taking the new generation of consumers as the core, based on brand positioning and new marketing environment, through the diversification of personalized marketing tools, we join hands with consumers to open up brand new horizons.

Green box as China

Wu Fangfang, general manager of Shanghai green box Network Technology Co., Ltd. brings the keynote speech of "Internet of physical shops".

She pointed out that in the face of O2O, enterprises should be well prepared, and take the green box as a case to point out how to use the wireless Internet to pform traditional shops.

Toyama, as the pioneer and leader of high-end computer sewing machine, Wu Liangjie, chairman of Shanghai Toyama Pml Precision Mechanism Ltd, has brought a brilliant speech on "accelerating the upgrading of equipment", and pointed out that Toyama can reduce the pressure to achieve the upgrading of facilities for the majority of users.

Xie Aimin, President of Liaoning Xintiandi commercial department store chain Co., Ltd., made a keynote speech on the "business model innovation of China's baby and baby industry". In his view, in the next 3-5 years, China's maternal and child industry will usher in a golden period of development, but also a shuffle period.

The specialized retail chain mode of mother and infant will become the development trend of the industry.

Specialized services, industrial mergers and acquisitions, channel fission, market segmentation and innovative business models will bring new opportunities and challenges to enterprises.

As the highlight of the forum, the 2014 China Media Award for children's wear industry was also announced in the same period.

17 companies have won the award of influence by virtue of their unique advantages in the field of competition.

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