In the traditional marketing world, smashing ads is not only feasible, but also regarded as one of the three treasures of marketing.

In addition to advertising, the other two treasures are: price war, occupy the main market share through cheap and good quality, and build a channel in the Chinese market, Pyramid, through three to five levels.

It extends to any corner of the territory.

But today, the old three treasures of marketing have already failed, and there are six new characteristics in the marketing market.

In the pre industrial era, products are closely related to producers, and today the business world appears to be a phenomenon of "brand Reversion".

When the personality begins to produce value, the cost of the product begins to decouple from its selling price.

Take the "orange" sold by Zhu Shijian as an example, the sugar candy navel orange in his name has doubled over the original price.

The development of the Internet and its unique convenience make consumers more inclined to the Internet.

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Therefore, all marketing will integrate urban and rural areas in the future.

Sales channels are increasingly flat, not Pyramid like, but vertical to potential audiences.

80, after 90, they no longer focus on media that can not interact. They are loyal to PC and mobile terminals.

So, how to let advertising be accepted by the main consumer group has become a big question mark.

Because all young people's cognition of goods is no longer through traditional one-way advertisements, but through word of mouth in community-based environment.

Because

With the continuous development, commodity will inevitably become homogeneous and brand surplus in the future, and consumer consumption will be "self willed and look at the mood".

Therefore, entertainment will become an important factor in commodity marketing.

However, not all brands have entertainment factors, so those icy brands will lose the favor of a new generation of consumers.

With the gradual development of interactive technology in the Internet era, the future market will be integrated into production and marketing, and consumers will participate in the production process of the goods. The factory will customize it according to your needs.

This will result in two important results: first, all goods have been sold before production; secondly, the efficiency of the factory has been greatly improved.

In the traditional era, merchants regarded consumers as God, so they must have a very high price performance ratio.

But in the Internet age, goods are endowed with personality, so the defects of commodities can be tolerated.

In the interactive link, the cost performance of goods is blurred.

In fact, the society under the Internet is an indifferent society, to a large extent, prejudice.

Edward Gresse, an economics professor at Harvard University, said that on the one hand, the Internet reduced the need for people to talk with each other, and on the other hand increased the desire of people to talk with each other.

This sentence is also very suitable for today's marketing market. On the one hand, the Internet has reduced the effectiveness of advertising, and on the other hand, it has increased the new direction of advertising.