The senior engineer of China leather and footwear research institute, technical director of healthy children's shoe research center and BB.MIQI happy Mickey health shoes expert consultant, the national public welfare project sponsored by Ms. Qiu Li, "Research on the foot type rule of Chinese people" shows that "99% of babies' feet are healthy, while adults can only maintain 20% of their feet health. About 1/4 of the world's population suffers from foot diseases.

At present, many parents simply believe that children's shoes are the diminished version of adult shoes, ignoring the physiological characteristics and psychological state of children during their growth and development. In fact, during this period, the material, shape, structure and size of children's shoes are quite different from adult shoes, and compared with adult shoes, Children's shoes design It is also necessary to consider children's naive and lively personality traits and integrate them into details.

More care and health concepts, combined with the latest technology, for children's healthy growth escort.

"Health first, technology escort" focuses on Guarding children's healthy growth

Foot health has a vital impact on the physical and mental development of children and the quality of life in the future. However, the neglect of parents' children's foot health causes a lot of children to wear shoes that are not conducive to the healthy development of feet. Eventually, the incidence of malformed feet increases year by year, and the flat and severe trend of foot arches is becoming more and more serious.

Therefore, happy Mickey has developed happy Mickey healthy children's walking shoes for children with poor balance and backward hallux valgus. On the one hand, strengthen the heel hardness of the shoes, stabilize the calcaneus after the child, ensure that the hind feet are vertical; on the other hand, use the special material sole to ensure the softness and frivolity of the sole, so that the child can walk at the right pace and the appropriate sense of grasping, and reduce the flat hidden danger of the children's feet.

At the same time, in view of children's flatfoot and hallux valgus, happy Mickey also innovates foot detection with advanced foot shape measuring apparatus, and selects appropriate ones according to the foot examination results of different children. Health shoes And insoles, effectively prevent flat foot sequela.

Technology health products help happy Mitch brand upgrade

As an important force in China's healthy children's products industry, happy Mitch launched the brand promotion plan at the end of 2014. In 2015, happy Mickey will deliver "happy culture" to protect Chinese children's health by gathering eight brands of "brand, clothing, accessories, quality, training, team and cultural image", integrating brand strategy communication, integrating product style and quality professional strength.

In terms of the product of the brand promotion plan, Happy Mickey Not only has strengthened the unity of "happy culture" and product style, but also the core concept of "technology and health" products has been deepened for a long time, and brand differences have been created by technology and health, providing products with more fashion sense and protection function for Chinese children. Guan Aier Tong Jiankang has grown up to make Chinese children enjoy happier, healthier and more comfortable growth.