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Adidas Inviting Strong Tactics Of "Star Game"

2015/3/28 9:46:00 21

AdidasStarMarketing Strategy

Mark Kim, the newly successful North American president, has begun designing a new plan for Adidas to occupy the North American market. Basketball as a professional sports representative in North America is a field that can not be ignored. Chris, general manager of Adidas global basketball, said the group will be in the next few years.

Basketball field

The investment will continue to increase.

"Before 2020, Adidas will increase the number of NBA players signed from the existing 70 to 140 or more. We will look for the next superstar and the next Lebron James."

Besides,

Adidas

It will also invest heavily in the American high school and College Basketball League, and recruit new designers familiar with American pop culture to improve the appearance of basketball products.

Besides,

Mark King

It also plans to invest more in other American sports such as rugby and baseball. At present, Adidas has fewer than 40 signers in the NFL and MLB. In the future, Mark gold plans to increase the number of endorsements in the two consortium to 500, so that as many professional stars can put on their jerseys and sneakers to drive the development of Adidas's US market with Superstar effect.

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Ying Xuelin, chairman of Hangzhou business and tourism group, sits in town to convey messages to representatives from hundreds of local brands, some consulting companies and design companies.

The case of Hangzhou Jie Bai merger and acquisition of Hangzhou Tower has gone through more than two years and has been in action after 2015.

When Tong Minqiang, a famous businessman in Hangzhou, is in charge, what kind of route will he lead the new development? How can the momentum of the north and South echo the Yanan road?

At the moment is the era of rapid economic development in retail industry. With the evolution of consumption concepts and habits, product industry chain, industry supply and demand and the impact of online retailing, traditional business models and conventional development face great challenges.

Thinking change has become a new theme of physical retailing.

Yesterday's conference spread the message that Hangzhou Tower shopping city will continue the development route of high-end boutique. In further enhancing brand, we should implement the planning layout of "commodity, service and matching" in a Trinity, focus on the diversified needs of high-end customers, create high-quality living, and continue to lead the national high-end retail industry.

In 2015, the Xinxie hundred group will take the new HUAWEI's breakthrough to carry out the "disruptive pformation and upgrading" of the group.

The new Wah Yuen will focus on the high-end customers who are 20-35 years old with the fashion consumption concept, take the fashion, quality and internationalization as the orientation, break the traditional concept layout, highlight the concept of life, and lead the high-end young lifestyle with new design and planning.

The most salty afternoon tea, the most fashionable bar, the most accented coffee, the most artistic flower shop, the most exquisite interactive baking dessert area, the most traditional and the most modern food reunion, the most abundant daily necessities, the most complete outdoors travel equipment......

Will all appear in the new yuan China.

The new solution hundred group will also step by step to implement the overall upgrading of A and B.

At the same time, Hangzhou Tower 501 City Plaza Project in Qianjiang new town will also be comprehensively promoted according to this model.

That is to say, two years later, the three main commercial bodies of Xinjie hundred group will occupy three main business circles in Hangzhou, namely, Wulin, lakeside and Qianjiang new towns.

It is understood that the new solution hundred group's 5 stores include shopping centers, city life Plaza, outlets, high-end City chain supermarkets and other formats.

Group leaders said that in the future, they will also explore new ways to explore smart businesses such as private customization, and seek various forms of cross-border cooperation.

In March 20th, the first annual report of Hangzhou's integration with the Hangzhou Tower showed that the company achieved 6 billion 54 million yuan in operating revenue, 8.90% year-on-year, 511 million yuan, and 10.28% year-on-year decline.

The board decided that the total share capital of 715026758 shares in December 31, 2014 will be 2014 yuan, and 1.05 yuan (including tax) should be paid for every 10 shares, with a total cash dividend of 75077809.59 yuan.


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