Customers' satisfaction from stores is not limited to the availability of cheap underwear. Besides, customers also want to be able to shop freely and freely in the store and choose from rich underwear.

Customers' understanding and expectation of underwear are mainly derived from psychological activities in the process of purchase. This psychological activity is mainly composed of two main factors, namely, the individualized psychology and the herd mentality in the process of purchase.

Individualized psychology refers to the psychology that customers can choose and make purchase decisions according to their independent judgments when buying their underwear.

In the shopping process, individualized psychological activities are mainly manifested in the exclusion of human compulsive marketing in the store; the pursuit of different points from others; even if the underwear purchased is unsatisfactory, because it is the psychological acceptance of their own selection; the underwear with less display is the rest of the others; the popularity of the store is speculated on the variety of underwear.

In short, from the perspective of individual psychology, customers first hope that the underwear varieties of the store should be rich, and only the richness of underwear varieties can satisfy the customers' interest in choosing underwear.

Herd mentality is the psychology that customers buy reassurance during the purchase process by buying the same underwear as others. Therefore, during the shopping process, it is assumed that a large number of display underwear must be the best selling underwear.

The underwear must be of good quality and fresh underwear; if it is not a good underwear, it is impossible to display so much; if the underwear is really damaged, it is not just me.

In short, the herd mentality is to seek comfort and reassurance from shopping in every single product.

Through the above pair

The analysis of psychological activities in purchasing shows that there are three levels of underwear richness that customers understand and feel in stores.

(1)

Fewer items.

In order to make customers feel rich in products, we should first shrink the upper and lower limits of price bands.

No matter how many varieties and items, if the price gap between them is too large, customers will not only lose comparable objects while choosing underwear, but also increase the risk of customers' purchase.

In addition, the price category should not be excessive.

If there are too many kinds of price and the gap between each item is only 0.2 yuan or 0.5 yuan, it will bring great confusion to customers' selection.

Therefore, within a narrow price band, we can organize comparable price categories and items and display nearby items as objects of comparison so as to create rich results.

(2) a large number of exhibits.

The large number of underwear is not equal to the richness of underwear.

A large number of single products are displayed on the basis of careful analysis of the price belt and price line, that is, the formation of underwear.

It is impossible for customers to feel rich in underwear if they are not displayed in a large number of underwear.

(3) there are more kinds of underwear.

A large variety of underwear does not mean simply increasing the number of varieties.

In order to make the customers feel the richness of the underwear types, we can differentiate and classify the varieties according to their usage and use methods, and display them separately.