With the popularization and application of Internet and mobile Internet, e-commerce has been developing rapidly in China.

But at the same time, the performance of the traditional retail industry is facing a big test. Even a lot of people have been pessimistic about the "dead line".

In the view of Yuan Yafei, chairman of the three cell group, it is undeniable that the traditional retail industry is encountering winter, but the line will still exist forever. The key is whether the industry can adapt to and survive the winter. The key to success lies in the innovation of business mode.

The depression of traditional retailing is in sharp contrast to the full swing of e-commerce.

On the surface, Yuan Yafei said, it seems that the traditional retail business in China is now at a critical juncture, and e-commerce is a smooth road.

However, careful analysis will find that both online and offline have encountered bottlenecks. Only by accelerating the innovation of business models can we continue to break through.

In Yuan Yafei's view, all enterprises in the future will be Internet enterprises.

Internet companies are not just selling on the Internet, not just using Internet technology, but looking at the application of Internet thinking, but human society will never leave the line.

Yuan Yafei believes that in the Internet age, the offline entry is also a more valuable and more economical real entrance than online.

It is understood that at present, the average cost of acquiring an actual consumer website is nearly 300 yuan, while the average cost of a retail store needs less than 30 yuan.

We must also adapt to the changes of the times, constantly improve our professional ability and bring more value to our customers, so as to "remain the king".

The combination of online and offline is an inevitable trend for all enterprises in the future.

Yuan Yafei said that the retail business will make the offline entrance bigger and stronger. Eventually, it should go online. This is the same route as Amazon and other e-commerce enterprises.

The relationship between online and offline is neither a father child relationship nor a brother relationship, but a relationship between "two working couples". Complementary genes can give full play to their advantages.

Yuan Yafei predicted that there will be a large number of small brands disappear in the next five years, and only two brands will survive in the future: one is truly innovative, historical and cultural.

It has the real brand premium capability; the other is the Internet brand, that is, the brand made by the Internet, which is characterized by high quality, low price, customizable and no backlog.

In this year's national "two sessions" proposal,

It is pointed out that retail enterprises should not only immerse themselves in rush, but also look up the road.

If enterprises can "go out" through the power of capital, acquire foreign related enterprises, and bring into play the spirit of "taking the ism", introduce advanced foreign experience, technology and business models, and remove the dross and extract the essence, which is a good way to get twice the result with half the effort.

Yuan Yafei also pointed out that compared with state-owned enterprises, private enterprises overseas investment can more effectively avoid some developed countries' trade barriers against the mainland of China, and facilitate the introduction of advanced production technology and business models in China.

China's private enterprises "go out and import" can bring about innovation in business mode, but private enterprises want cross-border mergers and acquisitions is not easy.

Yuan Yafei proposed in this year's "two sessions" that we should break the financing barriers of cross-border mergers and acquisitions of private enterprises and build a convenient and convenient financing platform.

"We can refer to the establishment of special financial institutions abroad to give financial support to overseas investment of private enterprises."