In fact, the craze for Chinese consumers to buy luxury goods overseas has also happened to Japanese consumers.

Since the 60s of last century, the Japanese economy has expanded rapidly, and Japanese tourists have appeared around the world just like Chinese tourists. Because of economic prosperity and strong purchasing power, the Japanese rush to buy luxury products in the world. Any leather bag, fashion, scarves, jewelry and perfume with luxury brand logo is being sought after. Even in the 80s of last century, according to local media reports, it was fashionable for high school girls to go shopping in LV bags.

Just like today's luxury luxury goods counters in Europe and the United States favor Chinese employees, 30 years ago, Japanese and Japanese employees were also popular in high-end department stores in Europe and America.

He was a fashion editor in New York and Paris. Dana Thomas In the famous fashion book "why luxury goods are eclipsed", Japan described the luxury craze at that time.

In Hawaii and Guam, name street and duty free shop were initially established as shopping discount stores for Japanese female tourists. A large number of Japanese girls will buy one for saving money. Famous brand bag And to be a social aid girl. Many Japanese, including a certain number of men, are obsessed with luxury goods. They believe that the Jinyi dress has super human power. A young Japanese man would rather live in a narrow space like a dove cage, with a low income and all the money to buy. Hermes Shirts, neckties and leather goods, and these luxuries are not bought at all, but only in the bought boxes.

At that time, a global survey of luxury goods by Goldman Sachs showed that in 1995, Japanese consumer groups handled 68% of the world's luxury market share, while the average per capita consumption of luxury goods was 1996 dollars.

For the reason why the Japanese are crazy about luxury goods, the reason why Dana Thomas is popular in Japan is the fact that twenty or thirty year old single women are parasitic in their parents' homes, so they have a lot of free money. A fashion blogger gives a reason for a lack of national self-confidence to be enthusiastic about luxury goods.

However, after the bubble crisis, the enthusiasm that swept the world gradually subsided. According to statistics from a Japanese research firm, the market size of luxury brands in Japan was 1 trillion and 900 billion yen a year in 1996, but by 2011, the luxury goods market was only 770 billion yen. Among them, the famous brand Versace quit the Japanese market.

In today's most famous Fifth Avenue in the US, Chinese tourists still like to wear the clothes, ornaments, MiuMiu, LV, Bubbery clothes that are clearly marked, or take these luxury brand shopping bags.