Prior to "B treasure" Justin Bieber (Justin Bieber) got the contract of Calvin Klein Jeans & Calvin Klein Underwear series, and then endorsed the family of the Calvin Klein Klein, ushered in the new model and social media nova of the United States, "golden girl", Kendall Jenna (2015).

The Calvin Klein Jeans #mycalvins Denim new series, inspired by sports winds and urban street breeze, will be exclusively sold in designated stores worldwide since April 15th.

Calvin Klein Jeans #mycalvins Denim special series of advertising blockbuster is photographed in New York by photographer Alasdair McLellan palm mirror, stylist Melanie Ward for Kendall Jenner and Canada male model Melanie.

This special project is jointly built by Calvin Klein, Inc. internal advertising agency and creative studio to launch a series of newspapers, outdoor and electronic advertisements to publicize this brand new series.

"It's my dream to be a Calvin Klein Jeans model," Kendall Jenna (Kendall Jenner) said. "I was wearing the Calvin Klein brand.

It has also been seen that its advertisements are published in many famous magazines, and there are many supermodels on the billboards charts as spokesmen. I feel very honored to be one of them.

"Kendall Jenner has the beauty of modern women, who has injected her youthful energy and avant-garde image into this special series of Calvin Klein Jeans," said Melisa Goldie, a marketing director of Calvin Klein, "the powerful fan group of Kendall Jenner, coupled with her global influence, will expand Calvin.

Cultural exchange and make this limited series more exciting.

This new series is designed by Calvin Klein Jeans global creative director Kevin Carrigan, inspired by the success of previous #mycalvins social networking activities. The project was co sponsored by Kendall Jenner with other famous models, musicians, athletes, celebrities, and opinion leaders all over the world.

This activity encourages all buyers from all over the world to upload Calvin Klein Jeans costumes and label them with #mycalvins.

So far, hundreds of influential celebrities in more than 25 different countries have participated in the campaign, which conveyed to about 400 million fans and caused more than 13 million interactions worldwide.

The new series is based on classic Calvin Klein jeans, T-shirts and sweater, with modern style and different sizes of "Calvin" Logo as the design theme, combining personal style and sports elements.

Men's wear and women's wear

They include T-shirts, jeans, jeans shorts and jackets, sports pants, neutral backpacks and hats. They are made of light blue and washed black and white washed cowboy fabrics.

"This series represents the popular sports fashion," Kevin Carrigan said. "The combination of neutral T-shirt and T-shirt with tannins can enhance street style.

For people who are active and young like Kendall, these are the perfect wardrobe essential items.