Since 1993, the JEANSWEST cup casual wear design competition has been held successfully for the 23 time. It is a clothing competition that the apparel industry, colleges and universities, teachers and students and people of society are all competing for.

In the spirit of giving back to society, the competition has always insisted on nurturing and encouraging the new generation of fashion designers. It has provided the aspiring young people with the stage to develop their potential and display their talents.

Yang Xun: the theme of this year is the new set of sinks. Homophonic is a new society. We choose this topic, hoping that designers will participate in the competition and do not separate from society and contribute to society at work.

Reporter: what is the biggest bright spot this year compared with the previous 23 sessions?

One is the contribution to the society, and four of our team members will compete in Guangzhou this year.

As you can see today, our JEANSWEST costumes are displayed with dancers. After that, our costumes should be practical and more life oriented.

Yang Xun: at first, we want to give young people a platform. Now, after so long, we have also promoted the development of casual wear.

Through such a spread, we can also make you understand the culture of JEANSWEST. We should not only make the enterprise well, but also contribute to the society.

Reporter: this competition has invited the top designers of China to join forces to make new forms of competition. Does it mean that the players are more concerned about their growth?

Yang Xun: if this is not the case, it may not be popular.

Reporter: can you talk about the development of JEANSWEST in the field of electric business? What do you think is the most valuable reference for other brands?

Yang Xun: I would like to call on operators not to make the most clear channel of inventory, but should be a channel for sales.

Reporter: what do you think of the decline in casual wear now?

Yang Xun: in fact, all the costumes are slipped, but the proportion of casual wear is large.

I believe casual wear is still mainstream, but it needs more fashion and fashion.

Reporter: Semir's children's clothing sales have surpassed their leisure wear parts. Will JEANSWEST expand this development?

Yang Xun: we will still concentrate on managing our existing parts.