We can see from the annual report of the six largest Brand Company in 2014 that Anta sports, PEAK and PEAK sports are the most outstanding in 2014.

After a large-scale customs shop, the six major sports brands in China have been transformed and weighed down. From the annual report of the six major sports brands in 2014, we can see that the transformation of major sports brands has begun to show results.

After the transformation of companies, all 3 companies achieved double growth in operating income and net profit in 2014. In this regard, insiders believe that the two growth of domestic sports brands is coming.

According to the 2014 annual report, Anta sports revenue in 2014 was 8 billion 923 million yuan, an increase of 22.5% over 2013, and net profit of about 1 billion 700 million yuan in the whole year, an increase of 29.3% over the same period last year.

Compared with the double growth of Anta sports business income and net profit, 331 degrees and PEAK sports business income and net profit also achieved a win-win situation.

Unlike Anta sports, 31st and PEAK sports, which achieved a double growth in revenue and net profit, China's operating income in 2014 decreased by 10.7% compared with the same period last year. Although the company's net profit in 2014 increased by 335.7% to 915 million yuan, its profit mainly came from foreign investment, and the company sold its Alibaba's 30% equity income.

In addition, although Lining The company and XTEP international are also actively transforming, but the performance of the two companies is still not satisfactory.

According to Li Ning Co's 2014 results, although the company's operating income increased by 16% to 6 billion 730 million yuan per year, the rights and interests holders suffered a huge loss of 780 million yuan. loss About 390 million yuan. In this regard, Li Ning Co explained that the main source of earnings pressure from the early stage of investment.

According to XTEP international annual report, 2014 Net profit It fell by 21.12% to 478 million yuan per year.

Judging from the performance of the annual reports, the domestic sports brand has gradually stepped out of the trough and began to achieve performance growth. From the point of view of the performance growth of each company, the performance growth methods adopted by each company are different.

As for the achievement, Anta sports officials openly told the media that brand differentiation and multi brand strategy were one of the reasons for good performance in 2014. Among them, in terms of multi brands, Anta sports currently owns many brands such as Anta, FILA, Anta and other children, and has launched Anta -NBA joint brand products and NBA independent brand products with NBA China.

"Being a professional and internationalized sports brand, joining the international track and field challenge and the Dalian international marathon will help to enhance the international awareness and product expertise of PEAK brand". PEAK CEO Xu Zhihua said so.

Compared with the different transformation paths of the above companies, the transformation of China's trend is the most thorough. In 2014, the other revenue in China was 910 million yuan, an increase of 716 million yuan over the previous year, mainly due to the sale of 30% of its Alibaba holdings.

We can see from the perspective of income ratio that China is more like a financial company. At present, even if China's sportswear business is eliminated, the Alibaba shares will affect its valuation up 39%.