Investors should not only pursue cheap rent or other convenience factors, but also be prudent. It is very important for investors to set up clothing chain stores on the street to consider many factors.

Investors should open a clothing store on the street to pay attention to a problem. Considering the scale of the market and the flow of the consumer group, the location of the clothing store is very experienced. Investors who need to go out to see every place do not want to see the floating crowd, for example, the railway station. The crowd is moving big but few people are shopping.

Generally speaking, in our circles, this kind of clothing store opened on the street is called floor shop (also called Street shop) in jargon. From the point of view of setting up a clothing store, not all street shops are suitable for setting up clothing stores. The location of clothing shops must have a considerable volume of traffic, but it is not a matter of great traffic volume.

In some areas, the volume of traffic is very large. clothing The operators did not succeed. For example, Beijing CBD area, because of the scarce land resources, the rent is often very expensive. And most of the passengers here are working people and office workers. service Such as courier salesmen, restaurant takeaway, etc., they do not have time to stroll, or do not have enough payment ability to patronize clothing stores.

For example, the daily traffic volume in Wangfujing area is also very strong, but many clothing operators are also crying out for losses. After analysis, we can see that this is mainly due to the fact that most of the consumption population in Wangfujing area is mainly from other cities. This group of people shopping in the Wangfujing area, often choose to buy products with Beijing characteristics, and in general, clothing products just can not meet this demand.

Are there enough shops around? Visitors flowrate It is usually the primary factor for investors to consider opening a store. As a result, the roadside shops are favored by investors because of their good flow of people.

Many investors see a certain roadside shop transfer, feel that its lot, facade is good, often only pay attention to price factors. Little did I know that the target market was too small after opening the shop, even causing the "no one to come" dilemma. In fact, if we observe carefully, we will find that some roadside shops often write two words of sublease, and the boss has changed one after another, indicating that they have not made any money.