Online shopping brush reputation and false praise will be illegal. China's first electronic commerce law (Draft) is expected to seek public opinions from departments, enterprises, trade associations and experts in the second half of this year.

"Consumers will consider business credit ratings and commodity reviews when buying online, but they may. evaluate Or credibility is not reliable, which is what we usually call "brush credit". This draft will provide for this problem. Chen Fuli, deputy director of the law department of the Ministry of Commerce, said.

Published by the Ministry of Commerce commodity flow method (draft consultation draft) (hereinafter referred to as draft) shows that online shopping Brush reputation, fictitious credit evaluation and other means will be illegal.

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In the future, consumption patterns have gradually surfaced. They do not attach importance to research and development. It is difficult for them to keep stocks. They do not attach importance to retail without borders. It is more and more difficult to maintain their sense of existence. They do not attach importance to the improvement of management capability and the redevelopment of core resources. Can you lose your breath if you close your shop, even if you break your arm?

Since 2013, China's trend, Lining, 361o, Anta, PEAK, XTEP and other sports brands have closed more than 6000 stores. According to the mid-term results released by Boston as of September 30, 2014, Bosideng has closed 3436 stores in the half year of this year. Meanwhile, Giordano's three quarter earnings report also showed that in the third quarter, there were 74 retail outlets closed in single season. According to statistics, only in the first half of this year, there were 347 stores of the seven wolves, 73 of the nine Mu Wang Guan shops, 53 of the Guan Nu Di Lu Guan shop, and 46 of the nore shop.

In the first half of the first half of 2014, IgG has closed 88 stores in the Chinese market, and its performance is on the decline. In terms of categories, women's clothing brands will be more open in the future. Women's clothing is a more subdivided and more active market. There are many brands, diverse styles, complex consumption demands, many styles, fast cycles, and high sensitivity to the trend changes. All these will lead to higher storage capacity and lead to a larger capacity overcapacity.

At present, these large scale shop closes are only a microcosm of the clothing industry's closing shop trend, which has spread to leisure brands, men's wear, women's wear, down garment brands and even the whole industry.

However, the existence is reasonable. Losing weight is a blessing in disguise. Analysis of the reasons for the clothing industry, the way of closing shop is related to the evolution of the retail industry channel. First, the brand and then the agent, then the scale expansion. The domestic clothing brand is very similar. Because of the relative shortage of the clothing resources in the whole country before, in order to expand the market rapidly, most garment enterprises adopt the mode of increasing the number of stores to pursue profits. With the rapid growth of the number of stores, the clothing market is almost saturated. Overcapacity, inventory backlog and excessive expansion of the retail outlets in the past have made the clothing business have to survive. In the future, it is not a good thing to change from the bitter to the bitter, to update the channel model, to clean up inventory, to attach importance to market potential demand mining and analysis, as well as technology and design research and development inputs, to increase the proportion of self owned stores, to strengthen the control of the company's sales to the stores, and to learn from the operation mode of international brands in the future.

The impact of the Internet and international fast fashion on leisure and popular brands needs no more than words. But the deeper meaning of the fact is that the total sales volume of clothing has not been reduced, and overall there is an increasing trend, but the way of cake distribution has changed. Under the double-sided attack of the electricity supplier and the international fast fashion brand, the original price advantage of the mass leisure brand is disappearing. The leisure brand is suppressed by the international fast fashion brand because it can not catch up with the update speed of the new brand of the international brand. If it does not change, these brands will hardly catch up with the fate that vanished from the market in 5 to 10 years.