If the shop is to be well decorated, it will cost more money. Simple decoration will not attract consumers to stop, but will also lose business opportunities. So how can we balance the relationship to save money and attract customers? Let's take a look at the details.

In the aspect of store image design, it is not necessary to rigidly move the previous set of standards. Instead, it is necessary to investigate the shops themselves and the surrounding situation, to see the direction of the passenger flow, the situation of sunshine, obstacles, the color and style of the surrounding shops, and then design according to these specific elements according to the standard. Nowadays, many shoe and clothing shops are very casual in the store image design. They just do not observe the actual location of the shop according to their own imagination or copy the decoration of other shops, let alone investigate their competitors.

Product display is also a very deep knowledge. 40% of the sales quality is in display. Good Chen Li can perfectly display the advantages of the product, enabling consumers to buy impulse. Display is divided into theme display, promotional display, new display, etc., according to different timing for different display, in order to attract consumers, produce good sales.

The image and style orientation of clothing should start from the classification of customers, distinguish different styles and apply different propaganda methods. Casual shoes and clothing stores should give people the feeling of being free and relaxed. They can give the background music with strong rhythm. They have contrasting colors and gorgeous lights. They should be folded, displayed and displayed on the side. They should be placed at random and have a sense of entirety. Women's wear The color of the store must be feminine, light blue + white, red + white, purple red + white, camel + white, white, black + white. It's a good choice. Store lines should be streamlined, slim, light and soft, with many mirrors (women naturally love to look at the mirror. When you have many mirrors here, even if you don't look at your clothes, they will attract them. And Men's wear With rough lines and deep colors, it is mainly made of walnut and other materials.

In a sense, shoes and clothing stores sell not only commodities, but also shoppers' shopping atmosphere. This requires investors to work hard in decorating.

1. Stores color To be unified. Shoes and clothes and decoration colors should be harmoniously integrated, so that people can see the main color of the store at a glance, but the unity here is not the same as that of shoes and clothes and decoration, which will make the store look dull and monotonous.

2, the purpose of lighting. Lighting plays a key role in shoes and clothing stores. The same clothes are completely different from lighting and lighting. Especially when these models are displayed by a model, they must be set up with a spotlight. The color of the lamp should be appropriate. The blue light gives people the feeling of being cold, cold and psychedelic (summer wear). Yellow light gives people a very warm feeling (winter clothes).

3, fitting room is very important. Customers decide to buy clothes mostly in the fitting room, but many shops do not have fitting rooms or fitting rooms are very crude, which will affect the final purchase of customers.

4, shelf should be set aside for walking space. It can be divided into main channel and sub channel, image background plate to main entrance or main channel.