Generally speaking, the color of a famous brand store is a pass and symbol for its entry into the market, and it will not be changed in general. Most of the colors of big British brand are exquisite beige. Chanel's shop is exquisite black. Liu Jiaqiang's shop in Hongkong is calm red. Zhang Lu Lu's shop is often neutral color. Gill Da Marketing Assistant Yu Xiangui said, "the famous fashion shoes have their own hue, and their harmonious main colors are also more natural in terms of image and color."

The purpose of shoe store color is not only to attract consumers' eyes, but also to sell shoes. Lewis, the architect of Mexico, has a famous saying: "color is a vital ingredient to add magic to the environment." The proper design of the color can increase the space, combine with the light, reflect the individuality of the space, attract the attention of the customers, and make the customers interested in the shoes.

The famous painter Van Gogh once said, "there are no bad colors, only bad matches." Red, orange, yellow, green, blue, violet, and full of color in real life. For shoe shops, color is a kind of emotional language in limited space, which expresses the true feelings of shoes.

　　吉爾達專賣店的基色為紅、黑、白、綠，其紅色代表了熱情、奔放、喜悅，能引起肌肉的興奮，讓消費者聯(lián)想到火、陽光、刺激、愛;其黑色代表了高貴、嚴肅、莊重，吉爾達極其大膽地將黑色用于裝飾的主色調(diào)，給予了吉爾達鞋品豐富和神秘的色彩，從而也呈現(xiàn)出吉爾達鞋品現(xiàn)代的魅力;其白色代表了純潔、簡單、潔凈，吉爾達鞋店那柔和的象牙白，睿智的米白，將一種鞋品內(nèi)涵簡單地表達了出來，沒有給人累贅的感覺，反而能夠讓人一眼穿透品牌的靈魂;其綠色代表了生命、生機、環(huán)保、健康，與吉爾達打造環(huán)保、健康第一品牌的理念相呼應(yīng)，召示了吉爾達品牌在“光合作用”下的勃勃生命力。

Experience tells us that in the use of color in the store, no matter what color the brand needs, it is necessary to stick to one principle, that is, we must realize the harmony of store color. Although the great red attracts people's attention, it does not always express the appeal of the brand, or the distance between the consumer and the brand. In fact, store color is the emotional language of consumers and shoes, and the harmony of colors can achieve the zero distance emotional communication between consumers and brands.

Brightness and color transparency are very important in shoe store design. Warm colors and bright colors give people a sense of progress; cool colors and dark colors give people a sense of retreat. Usually, the brightness of a shoe store determines the brand's personality. Shops that display sports shoes and children's shoes need brighter colors; shops that display fashionable shoes and women shoes need slightly brighter colors to display. Business shoes The color of the shop is slightly lower.

In fact, brightness The highest color is white, and the lowest color is black. The arrangement between them determines the brightness of the store decoration according to the brightness of the brand. The bright color saturation is high, the turbidity color saturation is low. Every shade with high brightness and high purity is a warm color system of red and orange. Those with low lightness and low purity are blue and green. Cool color system They all have a sense of calm.

Generally speaking, the color of the shop is high and looks larger and has a feeling of expansion. The low color will make the shop look smaller and shrink. When we use shop colors, we like to brighten the brightness. In fact, the bright color of the shop can make people fidget. In too bright and bright color environment, consumers can not feel the feeling of relaxing and warm, which is not conducive to selling shoes. The brightness of shop color is too low, which will give consumers a feeling of depression and is not conducive to selling shoes. Therefore, the shoe store color should be analyzed according to the specific characteristics of the shoes brand, and the color brightness should be applied skillfully and rationally.