Many investors have locked in their investment direction, which undoubtedly indicates that we are in line with the trend of the world. Indeed, in the US business statistics, the success rate of franchising is far higher than that of independent businesses.

But at present, all kinds of brand names that are mixed up in the domestic market are very worrying. Many small brands do not have the strength to execute the strategy of "one shot for another place". Even the so-called "joining the headquarters" does not survive for more than half a year. How can we ensure the interests of the franchisees?

Experts put forward the following points to choose to join the brand, hoping to help you.

One

It is said that the three main points of investing in real estate are "lots, lots, lots!" and the key to choose the brand is "strength, strength and strength!" there is no doubt why it is so expensive to join McDonald's, and many people are in the market. It is because of strength and many successful precedents that can ensure your success.

So inspecting the strength of the franchise is the most important thing to see. Where is the office of the brand? Is it a 5A grade building or an apartment building with two rooms and one hall?

How much? How much is the advertising fee placed in the media every month?

2. the brand has been successful.

How many? Of course, McDonald's also started from one or two stores, but are you willing to be a lab mouse? Because there were so many brands with McDonald's, but the last few survived.

All said that they want to do McDonald's, but that is only their wishful thinking, for you, choosing a number of successful cases of the franchise brand is the top choice.

3. do not plan cheap! Investment is not to buy clothes, pick cheap benefits.

Low threshold is bound to represent disorderly competition. This is the rule of economics.

Some brands charge only a few thousand dollars, but you can talk about promises, but seventeen or eight. You think you are lucky enough to meet Lei Feng. After joining, you find that you met Nicholas Tse.

4., inspection.

Bad brands are not very good, and they can't stand a field trip.

Just like the above, you promise that it will be better. You find that the brand claims that there are fewer than ten stores in the country, but there are fewer than five after-sales service personnel. How can it not be a beautiful lie? Some brands claim that they are all over the country, but there is no store in the headquarters area.

Therefore, field trips should be visited by several stores that have already been joined, and how to support it is to see "seeing is believing".

Brand franchise is a popular trend in many industries. No matter what brand we join, we should conduct a detailed investigation on it.

Because now there are too many brands.

It is easy to confuse franchisees' view.