The seventh China Communication marketing (TV, network, mobile) Annual Conference and electronic transaction qualification standard ceremony

It is understood that over the past year, as online shopping retailers have stepped up the promotion of mobile shopping platform construction, the proportion of mobile shopping has increased significantly. The proportion of sellers who use mobile phones for shopping has reached 81.2%, and the proportion of the use of tablet computers is close to 50%.

In 2014, the scale of mobile shopping market reached 790 billion 400 million yuan, an increase of 406% compared with 2013. The scale of mobile shopping market accounted for the overall communication marketing (TV shopping, online shopping, etc.) Mobile shopping The proportion of channels has reached 29.5%.

In April 12th, the seventh annual ceremony of China Communications Marketing (TV, network, mobile) and electronic transaction qualification assessment ceremony was successfully released at the banquet hall on the third floor of Crowne Plaza Hotel. As the guest of honor, Qu Weizhi, chairman of the China Electronic Commerce Association, and Yiwu city leaders delivered the opening speech for this annual meeting. During the period 1 shop CTO- Han Jun, China wine network chairman Lai Jinyu, home shopping president Huang Jian, deputy general manager of Zheng Da Information Technology Co., Ltd. - Zhou Jie respectively carried out the "innovation to build China's most competitive online supermarket", "wine O2O development status and future", " Multimedia access "New thinking" and "keynote speech on spot trading and supply chain finance". Subsequently, the Deputy Secretary General of the China electronics chamber of Commerce Peng Lihui released the annual white paper. Finally, guests presided over - business school founder, vice president - Ji San Yong and micro League CEO- Sun Tao Yong, happy shopping - director of new media department - Yi Lin, Fujian southeast commodity trading center - Chairman Ye Sunfu and Su Ning Yun Shang on "tradition and innovation" Micro marketing The development of all channels has been carried out "summit dialogue".

The convening of the annual meeting and the evaluation of the qualification criteria for electronic transactions will standardize China's communication marketing, rapidly connect the new ideas of multimedia channels, and quickly link spot transactions with supply chain finance. Truly realize the traditional and innovative, micro marketing helps to develop a new business mode of the whole channel.