In order to promote the implementation of the overall competitive strategy, the store will implement and improve the marketing strategy, brand strategy, service strategy, production quality management and customer relationship management.

If a good store wants to attract and retain these key resources, it has to work hard on the quality of its products. Next, Xiaobian specifically introduces the operation experience of Taobao clothing store for businessmen.

Strengthen the training of quality awareness and skills for quality inspectors.

From the factory, select the staff with the least quality problems and the best skills to do the quality training for the whole staff, and share their production skills and experience.

Efforts should be made to create a better atmosphere for quality production so as to deepen the quality consciousness of employees and eliminate the problem of quality as far as possible.

The instructions for each category of garment product inspection are compiled, marking the key points that may arise in the production of garment products, requiring the inspectors to conduct a comprehensive inspection of all the key points and not to let go of any product defects.

Using the reputation evaluation platform of Taobao, we collect more customers' complaints about products and relevant evaluation information, and strive to improve the defects and deficiencies of each garment product.

At the same time, in the process of pre sale, sale and after-sale service communication, we should pay more attention to customers' suggestions and record them as the starting point for quality improvement.

In the future products

In the production process, we should consider better customer suggestions to be applied and optimized in clothing products, and strive to win the recognition and confidence of consumers, so as to gain competitive advantage.

And join Taobao's 7 day, no reason to return guarantee agreement to further enhance the new

Confidence in store products.

Seize the opportunity of rapid development of the industry, give full play to the advantages of fast fashion mode to meet the individual needs of consumers, and expand more market segments while striving for more repeat customers.

Set up shop's own garment production plant, and at the same time, increase the training of all staff in the shop in terms of service and quality, and gradually overcome the disadvantages of the shop's internal management.

Making full use of the opportunity of rapid development of the industry to establish our own

We should steadily expand the scale of shops and gradually reduce production costs by using advanced technology and equipment and convenient geographical advantages.

Design new marketing strategies to further boost sales growth and ease operating and cost pressures.

Targeted online marketing target groups, targeted personalized marketing, efforts to maintain the resources of old customers, to a certain extent, reduce the competition pressure with other clothing brands.

There are numerous shops in Taobao. Every guest will choose a shop to do shopping, which is the recognition of the quality of the shop's products, especially the key resources of the shop, "repeat customers".