From the perspective of the overall operation of enterprises, holiday promotion is also a part of the specific operation of enterprises, and also plays a role in achieving the strategic objectives of enterprises.

Generally speaking, the purpose of holiday promotion is usually to rush sales, but not only that.

Some children's clothing enterprises in order to recommend new products that have just been introduced to consumers during festivals, they often bind sales with old products, and can also adopt the main push of new products as gifts.

The key is to understand the purpose. Only in this way can the holiday promotion get twice the result with half the effort.

Generally speaking, a part of children's clothing enterprises have strong guerrilla nature and randomness in holiday promotion, and the annual planning is not strong.

Of course, some small and medium enterprises can make use of their flexibility and decision concentration to succeed in special events. However, the lack of annual systematic promotion mode often fails to form a resultant force, which leads consumers to not recognize the continuity and unity of the brand.

For a long time,

Often fall into a misunderstanding, that is, promotion is low price sales.

As a result, children's clothing shops and other terminals often have "special sale", "buy one get one" and other signs of renovation, and some.

Almost every day we have special deals, and we do promotions every day. In the end, consumers are numb to them.

And the enterprise is also a bitter water, the price has been too low to lower, then lower will no profit.

As a result, the operation of enterprises has been plunged into the situation of "no promotion, death and promotion."

The use of low price strategy depends on consumers' choice of similar products.

How high is the sensitivity.

If consumers are not sensitive to price, even lower prices will not have much impact on sales volume.

Generally speaking, the unit price of fast food products such as snack foods is not very high, and consumers also pay more attention to brand factors in actual consumption.

Take the large Ka terminal as an example, the brand comprehensive ability of small and medium-sized enterprises is weaker than that of the first tier enterprises.

Therefore, in the actual holiday promotion, small and medium enterprises should pay more attention to the brand influence of large Ka terminals. As for sales volume, they still have to rely on other channels, such as traditional wholesale channels.

On the whole, brand spirit is the core of enterprise management. Children's clothing business is carried out around the core of brand.

Of course, holiday promotion is no exception.

Therefore, holiday promotion must focus on the spirit of brand.

More importantly, the product function can be similar, but brand spirit is often unable to learn from other enterprises, it is accumulated in the long-term development of enterprises, that is, brand spirit often has a distinct uniqueness.

In the specific implementation, we should pay attention to the following two aspects.

First, the theme of holiday promotion should be unified with brand spirit.

Secondly, the details of holiday promotion should reflect the spirit of brand.

Holiday promotions are often used as a special means for enterprises to rush sales, and pay more attention to their actual effect, that is, focusing on sales promotion, and it is more of a short-term behavior.

Doing promotional activities during holidays is not a novelty for many children's clothing enterprises. Almost all children's clothing stores can do promotional activities at festivals.

It is very important to master skills.