In October 2014, Shanghai, the world's leading cosmetics brand in cosmetics industry, announced the sponsorship of the 2015 spring and summer fashion week in New York, Maybelline, and became the fifth official fashion partner for fashion week in Shanghai. Since becoming the official cosmetics sponsor of Mercedes Benz New York fashion week in 2009, fashion has become the central platform for Maybelline New York in the world. Following the United States, Germany, Holland, Russia, Poland and Japan, Maybelline will continue to join hands with Shanghai fashion week to launch a new trend of beauty in China, bringing fashion from the show to the streets and infecting thousands of women.