Most of the time, girls go shopping first to see the window, to see whether the models wear their own tastes and preferences, sometimes this is about their desire to buy. "So, Window creation It can better interpret the connotation of commodities, and play a strong role in promoting propaganda, building bridges between businesses and consumers, and finally achieving the goal of expanding sales and publicity.

"In the past, I used to make a window design for a women's wear brand. I didn't use traditional wood, glass and other materials behind the models, but I used the carved screens commonly used in home decoration, not only saving costs, but also driving 80% of the shop entry rate." Tao Wei said that this design gives people the feeling of expanding the storefront and seeing products from the windows.

Tao Wei said, for rigid demand consumers, as long as it is in line with the store that they want to buy, they will come in "Taobao". The display in the shop is very important. The half height model is used to display the fashionable clothes. Meanwhile, the design of the cabinet is as long as possible. In addition to the position of the side hanging clothes, some small side cupboards are hanging with clothes, socks, hats or belts.

In addition, window design can also "lure" wandering consumers into the store. First of all, the window design layout must be "transparent". Only the wardrobe in the window can not work. Besides looking for fashionable colors and styles, we should also pay attention to letting consumers see some of the goods in your shop from your window. That's why the middle half of the exhibition hall is usually set up in half height. Therefore, when placing the items on the island, try to match the colors reasonably. It's best to use the deep and shallow "Rainbow layout method" to separate the clothes from each other.

Tao Wei said, now many people are obsessed with brand consumption, and merchants have changed their simple past. Sales way Pay attention to store design and packaging. Because good store design can effectively help new products to be promoted, and can make up for the shortcomings and outstanding advantages of goods, so as to attract customers' purchase desire, and also improve the status of goods.

" Store design Unlike office buildings, it is necessary to seize the purchasing psychology of customers and sell products quickly, which is the purpose of businesses. Therefore, a good store design plays a decisive role in improving the business volume of stores.

Generally speaking, the design style of shops should be decided by the site, the surrounding environment, the size of the space, the type and quantity of goods sold. Tao Wei said that if the design is not successful, the first round of contact with customers will be defeated.

" Commercial decoration The project has its own characteristics. Tao Wei said, the general business decoration single project amount is not large, mostly slightly higher than home decoration, because businesses must catch up with their own "front" before the peak season of consumption, so the peak season of commercial decoration projects usually comes before the peak season of consumption.

When the storefront is decorated, the communication between merchants and designers will be very important. "Every time you make an exhibition hall, a clothing store, a bar, a shoe store, a restaurant, the designer will go to the store to investigate and understand the location of the store and make a thorough exploration of the store design."

For example, when decorating a shop along the street, the designer will examine the number of peers, business conditions, consumption grades and decoration styles nearby. Then discuss with merchants. When communicating, merchants should first judge from the perspective of consumers, and then complete the whole plan according to their needs and the design principles and creativity of designers.