The reporter learned from relevant departments in Fujian that the seventeenth China (Jinjiang) International Footwear Expo will be held in Jinjiang from April 18, 2015 to 21. And from April 2014 to June, The sixteenth China (Jinjiang) International Footwear Expo Take the opportunity, the first East Asian cultural capital - Shoe culture The photography competition was held successfully.

With the progress of society and technology, shoes The cultural connotation is more and more rich. From the low end to the high-end, from imitation to innovation, from fragmented to concentrated, from the scale expansion to the licensing movement, the footwear industry in Jinjiang has achieved the status of "China Shoes Capital". China (Jinjiang) International Footwear exposition has been a barometer and weathervane of the global footwear industry after fifteen years of baptism.

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"Through the Taiwan Pavilion of" shoe fair "in Jinjiang, we see that Jinjiang and Taiwan footwear industry have gone through ten years of wind and rain together, and ushered in a new round of development opportunities. On the opening ceremony of the seventeenth China (Jinjiang) International Footwear exposition 18, the mayor of Jinjiang, Fujian, said Liu Wenru.

Since the eighth "shoe fair" set up the Taiwan Pavilion for the first time, Taiwan has always been the most beautiful scenery of the "shoe fair". On the occasion of the 10th anniversary appearance of the Taiwan Pavilion, Taiwan exhibitors brought the 80 most historical booths, focusing on shoe machines, shoe materials and footwear products. The efficiency and safety of footwear requirements were enhanced, and further deepened docking between the two sides of the footwear industry was sought.

"The footwear industry in Taiwan and Jinjiang is highly complementary." Lin Qiaozhong, vice president of the Taiwan Youth Association of shoemaking industry association, told China News Agency reporter that Taiwan is one of the most developed regions of the world's footwear industry. It has the global leading edge in R & D, professional design and machinery manufacturing level of shoe leather, while Jinjiang is a famous shoe manufacturer both at home and abroad. The shoe industry is of large scale and complete industrial chain.

Stepping into the "Shoe Expo" Taiwan Pavilion, it is a hot technology, low carbon and environmental protection. Reporters found in Taiwan Museum, efficient, CNC shoes machinery is undoubtedly a major hot spot. It is not hard to see that Jintai shoe enterprises are exploring the "intersection circle" of "strong science and technology enterprises".

Taiwan's shoe making equipment, automatic cutting equipment, automatic coating equipment and so on are well known all over the world. "This is a good platform. If we come here to show them, they will know where our shoe machine is good and where to buy a good shoe machine." Chen Ruiwen, chairman of Taiwan Wei Rong sewing machine Co., Ltd., said that in recent years, with the transformation and upgrading of the mainland's footwear industry and the increase in demand for machinery and equipment, the mainland has become the main market for shoes machinery in Taiwan.

"In recent years, our shoe machine sales in Jinjiang and even Fujian have maintained a large increase." Zhang Xinjun, director of Taiwan Jinlun industrial sewing machine, also believes that "machine change" has become a trend.

"Taiwan shoe machine has a number of international patents with independent property rights." According to Zhang Xinjun analysis, the popularity of Taiwan shoe machine on the mainland is entirely due to the strong innovation ability of Taiwan shoe machine.

Over the past ten years, most of the latest technology and patents of Taiwan shoe machine have been familiar with Jinjiang and even mainland shoe enterprises through the Taiwan Pavilion of the shoe fair, thus opening the mainland market.

The footwear industry is a traditional advantageous industry in Jinjiang which started earlier and developed faster. The annual output of sports shoes is 1 billion 570 million pairs and 700 million pairs of slippers. Liu Wenru said that after more than 30 years of accumulation and development, the footwear industry in Jinjiang has transformed from a single sports shoes industry to a comprehensive sporting goods industry.

"Combining mainland's market and industrial advantages with Taiwan's R & D advantages and marketing advantages will greatly promote the transformation and upgrading of China's footwear industry." Lin Qiaozhong believes that now Taiwan and Jinjiang shoe enterprises are becoming more and more close. Apart from exchanging experts, they often hold cross-strait creative competitions.

The shoe Fair has become an important platform for exchanges and cooperation between the two sides of the footwear industry. Liu Wenru pointed out that the "Taiwan Pavilion", which witnessed the ten years of the footwear industry on both sides of the shoe fair, will continue to promote the in-depth docking and continuous warming of the footwear industry across the Taiwan Strait, and promote closer exchanges between the industry and promote the upgrading and complementary development of the footwear industry on both sides of the Strait.