The football industry can bring huge brand benefits to the enterprises, and the players' endorsements enhance the popularity of enterprises. Meanwhile, the football industry can help other businesses expand the market and extend the industrial chain. In addition, in this year's football reform plan, the country actively promotes football popularization, advocacy of football events, and encourages enterprises to choose athletes training, which provides greater business opportunities for enterprises investing in football.

Under the favorable policies of the state to encourage football promotion, enterprises have also launched an upsurge in football. A few days ago, the bird announced that it had signed the letter of intent to invest 20 million euros (about 120 million yuan) to invest in football brokerage firm THE BEST OF YOU SPORTS, S.A. (hereinafter referred to as "BOY").

It is understood that BOY mainly engaged in football brokerage business, service content and source of income mainly includes two parts of player services and club services, the company's founders and executives have the background of Real Madrid club, backed by Spanish market And has strong ties with other European clubs.

Because the football industry is a huge sports consumption potential and development space, the company has identified the football industry as one of the key directions of the development of sports industry. sport industry Resources.

It is worth noting that apart from Guirenniao In recent years, other sports brands have also increased their football industry through different forms. From 2011 to this year, XTEP has been a sponsor of the Chinese University Football League. At this year's Anta shareholders' meeting, Ding Shizhong, chairman and chief executive of Anta's board of directors, said in a media interview that Anta has put football in the enterprise development strategy and said it will make big investments in football.

With the introduction of the plan, China's football industry is expected to usher in blowout development in the next 4-5 years. According to the 2 trillion yuan market space of China's sports industry, the market space of football industry is more than 800 billion yuan. While sports brands enter the football world, other industry tycoons are coming. Since last year, Alibaba, Wanda and other enterprises have invested in football clubs.