According to reports, the largest in India. Online retailers Flipkart announced that it plans to completely shut down its website within a year and spanfer its business to mobile applications. What is the reason?

Flipkart is responsible for retail and brand Michael Adnani, vice president of strategy, told the media: "last year, we had more business in mobile applications, but we still insisted on selling through the Internet and the desktop." Michael Adnanni said. But at this time next year, we will only support mobile terminals. "

Flipkart's decision is mainly due to the rapid development of India's smartphone market. Now? India It is the third largest Internet market in the world after China and the United States. Boston Consulting Group expects Internet users to surpass 550 million in India by 2018, of which about 80% will be online via mobile devices.

Adnan Ni said: "a year ago, 6% of the traffic came from mobile terminals. In a short span of 18 months, the traffic from the mobile terminal is ten times that of the previous one. This result shows the importance of mobile phones to consumers and us.

Flipkart receives 8 million orders a month, 2/3 of which come from cities and small towns. Most of the local users do not connect to the Internet through desktop computers or broadband.

Last year, Flipkart, the fashion business Myntra, also plans to give up its website services in May 1st. It is committed to developing application products to pave the way for better development in the future.