Unlike adult clothing, children are immature, curious and have no ability to control or control behavior, and children develop faster and larger.

More emphasis on decoration, safety and functionality than adult clothing.

2013 China's 0-12 year old child

For 116 billion 400 million yuan, the growth rate is 10%, of which 0-6 years old infant clothing market size is about 46 billion 200 million yuan, accounting for about 10% of the market size of the children's clothing.

In 2013, the sales scale of China's children's wear domestic market was 2 billion, of which foreign brands occupied half of the country, 70% of the domestic children's clothing was in the absence of brand, and distributed in three or four line cities.

With the continuous improvement of the consumption ability of our residents and the decline of the number of family children, the baby products market has been developing rapidly. Besides infant's milk powder and other daily food products, infant clothing is also developing towards branding competition.

At the same time, as consumers improve the quality, design, material and service requirements of children's clothing,

Development will be the trend of the times.

Moreover, with the implementation of the 0-6 child policy, children will be born. In the next few years, the children's clothing market of the age of about 84 billion 500 million is expected to develop rapidly. The researcher of China industry insight network predicts that the scale of children's clothing market will reach 84 billion 500 million yuan in 2018.