For yesterday's exposure.

In an effort, the Nike team specially arranged the booth with the theme of the new series in the NikeLab LNZ1 store in Milan.

The three Kobe X Elite Low HTM is surrounded by a metal ring like a basketball pattern.

On the base of the introduction.

Behind these three pairs of shoes, a huge black "basketball wall" is in sight. Careful friends will find a special black paint on the wall.

The "X" shape.

I hope to watch and have these NikeLab KOBE X Elite Low HTM fans for the first time.

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Recently, Nike has launched the most powerful global promotion campaign for target female customers.

Unlike previous sports celebrity endorsements, the idea is to encourage women to challenge themselves, whether they are women who have just started fitness, or women who are expected to have fitness.

This Promo was made by Wieden+Kenney (WK) advertising agency, and the video about 60 seconds was first broadcast on the MTV Film Awards in the US.

Nike's new promo is very similar to the UK's highly praised ad "The Girl Can" (released by the government's Sport England), but the difference between the two is that the latter praises all women who participate in sports, regardless of body size, age and experience.

On the contrary, slender women are always chosen in Nike promotional films.

Since it appeared on You Tube in January, the "The Girl Can" has reached 7 million 800 thousand hits.

Nike also encourages women to share their exercise experience on social platforms through #BetterForIt tags. It also promotes 90-day Better For It It activities combined with Nike+ Training Club and Nike+Running two App.

Nike official said in the press release: the number of female participants in the digital sports community has reached 70 million people. When they exercise or exercise, they will choose Nike equipment.

This community is becoming more and more active as it grows rapidly.

The official statement also mentioned that women in North America using Nike+ App were far more than men (women: 54%, men: 46%).

At the same time, the growth rate of App users worldwide is obviously faster than that of male users, especially in Europe and China.

Nike second global female stores have opened in Shanghai, China.