Reporters at the shoe fair saw that the pursuit of "craftsman spirit" with exquisite craftsmanship and excellence is becoming the way for many enterprises to survive.

Moisture absorption, perspiration, pebble massage, PU elastomers...

A pair of shoe pads looks light and simple, but there is a university question.

Since 1993, Ding Rui has opened the factory to make insoles. It has been more than 20 years to identify a road and do it.

"In foreign countries, buying insoles is just like buying socks. High-end products insole can be seen everywhere in supermarkets."

Ding Ruizhan said that with the improvement of domestic living standards, consumption concepts are changing.

For this reason, Ding Rui has launched the "private order" service of insoles, aiming at the characteristics of customers and the needs of products, developing "one to one" and improving the supporting services.

At the shoe fair, there are not a few enterprises that pursue precise manufacturing and precise marketing.

The introduction of millions of experimental equipment, only to create a comfortable sole, the collection of more than 2 feet of data nationwide, only to accurately create the most suitable for Chinese feet.

"Sneakers are foreign products. At the very beginning, domestic enterprises copied foreign brands, but they didn't know why they were designed."

Ruan Guoqing, director of Anta sports human science laboratory, said.

We must know why it is so.

Chinese shoe companies are also constantly exploring the technological elements behind a pair of shoes, one of the leading brands of local sports shoes, and Anta has pioneered the sports science laboratory in the sporting goods industry.

Ruan Guoqing said, the sports human science laboratory is to strive to integrate the three sports, people and shoes.

Functionality and comfort.

Today, Jinjiang shoe enterprises are equipped with a large number of advanced international level of technology and equipment, and the city's footwear industry relies on independent research and development, has mastered 229 kinds of shoe production.

It has 564 patents, among which Anta and Guo Hui have become the drafting members of national or industrial standards.

China

Facing the deep integration of industrialization and information technology, the footwear manufacturing industry as a labor-intensive industry needs more optimization and upgrading.

Jinjiang has 3338 kinds of shoe making enterprises. Among them, annual sports shoes and tourist shoes account for 40% of the total output of the country and 20% of the world's total output.

The local shoe and clothing industry is very big and needs to optimize integration.

Liu Wenru, mayor of Jinjiang, said that the footwear industry will further optimize its allocation of resources through the integration of market forces, deep rooted technology and Internet thinking.