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Only Three Phone Calls Made Me A Customer

2015/4/26 10:48:00 25

TelephoneMarketingCustomer

The reason for this is that the car insurance I bought last year expired in January of this year. At the end of December, I received the phone call from the insurance company clerk. The voice sounds very polite. I said thank you for buying the insurance of their company last time. Now the insurance policy is due to expire. Do you want to continue it?

From the beginning of the phone call, I murmured that when I bought a new car last year, I bought a car insurance from a car distributor. At that time, I thought I'd spend so much money on buying a car. I knew I was going to be chased by a distributor. I was lazy or I bought the insurance company's Insurance under the recommendation of distributors. I came back to talk with my colleagues and I was greatly ridiculed. It was 50% higher than the insurance bought by others. That's a bad thing. Now I can still be fooled.

Promote

There's no room for insurance here.

I know that they are selling insurance, and when they pick up the phone, they do well in preparing for the decline. They do not think that they are not selling insurance. (first call) the salesperson of the insurance company says that China insurance is now promoting an activity, giving customers free gift cards. The owner of this card can enjoy the free service in the Fourth Ring Road within six months, and ask if I am interested in this card. Once I heard it, I came to the spirit without charge. Since it was white, there was no harm in it, so I told my correspondence address in detail, and the salesperson of the insurance company was very happy. After checking the address, he hung up the phone. A few days later, I received a call from the central insurance salesman.

After two days, I received this rescue card. I saw the instructions above, and I felt that I had picked a cheap one.

Third days after the receipt of the card, the China Insurance Company.

Salesman

He called me again (second phone) and asked if I had received the rescue card. He said he called me, first, to confirm whether I received the card or not, and two to remind me whether or not I would like to purchase insurance from the central insurance company. This card will be effective in the next six months. What can I say to the next thing?

A week from the time when my car insurance policy was valid, the salesman of Chung Bao once again called me.

Telephone

(third phone) he said he knew my car insurance policy was about to expire. I quickly asked him where you knew it. The other side laughed and said, "you leave it alone. Now I pass you a policy quote based on your vehicle condition. You can compare it with other insurance policies to see if there is any interest in choosing insurance."

With the first two communications, I felt that I had no reason to refuse to recommend, so I let the other side pass the insurance policy. Anyway, I wanted to buy insurance. I quickly called several other insurance companies and asked about the price and service contents. Finally, I found that the price of the insurance company was not as low as that of last year, but compared with other insurance companies, it still has the advantage of 5%-8%.

I know, I was in the "trap" of China Insurance, they only called me three times, and I became the customer of the salesman.

The same is the difference between telemarketing. What I believe is that behind the telephone sales of the insurance salesmen, there must be consultants and systems in support of them. Some people are planning the whole activity, some are collecting target customers, others are packing marketing products, relying on the support of the system, and increasing the customers' purchase of products one by one.

This is just a trivial matter, but it has made me change a lot of views on telemarketing. If we think about the US telephone marketing "Do-Not-Call" act, our gap is too great. The reality we face today is that as customers, we hardly enjoy any active services. I believe that with the progress of commercialization of society, telemarketing will bring more and more changes and progress to our life.


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