The Pathfinder has released its tourism development strategy and the "Travel Planner" project.

Pathfinder travel group CEO, Yi Hao founder of the world, Zhen Hao believes that the deep involvement of the Internet has gradually upgraded the traditional tourism service mode, and the "travel planners" new category of tourism services has been launched in the world. It is guided by the market demand of consumers, changing from travel agents to travel services, upgrading from products to kings to services.

Sheng Faqiang, the chairman of the Pathfinder, mentioned the basic ideas of his future commercial development in the keynote speech of "layout of the future partnership growth": first, to build up word-of-mouth with the best products or services; second, to infiltrate the community with unique culture, subdivision products and creative services; and third, to serve users with the big data of the ecological circle.

It points out that based on the change of user behavior in the Internet era, considering the outdoor activities are the source of outdoor products, the strategic layout of Pathfinder group focuses on three major business areas, namely outdoor, sports and travel.

Through the sharing of user data and business collaboration, three independent and mutually supportive business segments can develop together.

He hopes to connect the entire business sector through the new model of "Internet +", while traveling in the travel sector is a resource intensive travel.

Integrated service providers, easy to swim

The market space of the project is also quite significant.

The endorser's easy access to the world will bring new advantages to the development of Yi you: including the advantages of the original outdoor business of the Pathfinder, the credibility of the listed companies, the sharing of resources and the advantages of the ecological circle.

At the same time, the road explorer and black horse will launch a 200 million yuan black horse Pathfinder Travel Fund, which will provide financial support and entrepreneurial guidance for outstanding entrepreneurs in outdoor, tourism and sports industries.

In the future, the two sides will work together to become a powerful promoter of mass sports, outdoor activities and healthy lifestyles of natural travel. Outdoor activities and sports industry will become the most integrated platform for enterprise development.