With the rise of more and more integrated or vertical shopping e-commerce platforms, fewer and fewer people have gone to department stores or shopping centers simply because they buy things. Instead, eating, watching movies, entertainment and other activities are the main purposes for people to go shopping.

And these personal experience is the electricity providers can not provide and replace in any case.

Therefore, increasing experiential service is the absolute bargaining chip for the mall to beat the electricity supplier.

And the more convenient and humane the services provided by which shopping malls, the better the shopping malls can win.

For example, a guide can be set up at each elevator opening.

For many consumers who first patronize a shopping mall, they usually enter an unfamiliar environment without any direction. At this point, if the presence of a guide exists in the elevator, they can guide the consumers and shorten the time for consumers to find their destinations. For those consumers who have not yet established their destinations, the guide can provide them with consulting services, and recommend corresponding locations for rationalization of customers according to different needs.

In fact, at present, many shopping malls have a customer counseling table, but I believe most of the people who have consulted personally feel that the position of the Advisory desk is difficult to find, it is easy to find seven abduction, and the Advisory desk is often no one in, even if someone is in, the attitude of the service is also expressionless.

Now that the purpose of customers coming to the mall has changed to entertainment oriented, how can consumers feel happy when faced with this cold service?

In addition, from

In terms of division.

Nowadays, most of the shopping malls are generally cosmetics.

Two to four floors are clothing, and restaurants are usually concentrated on the top. Although for shopping malls, this can effectively drain customers, so that they can go to restaurants while eating more.

But for consumers, even if they just go to the mall to eat, they have to go through several barriers. This is not only very inconvenient, but also adds huge trouble to customers.

Therefore, the author believes that since entertainment has become the main function of shopping malls, traditional shopping centres must also adapt to this change in consumption trends, and set restaurants in areas where floors are lower and consumers are more likely to arrive.

At the same time, we should further strengthen the building of functional areas.

As mentioned above, the traditional department stores are basically based on the positioning of clothing. The two level is women's clothing and the three floor is men's clothing.

The region has been pformed into functional areas with different themes, such as parent-child zone, maternal and infant zone, lovers area, girlfriends area and so on.

For example, in the parent-child zone, parents can not only buy children's clothing, shoes, toys, books, sweets and other items, but also have entertainment areas suitable for children to play, such as ice skating rink, inflatable paradise and so on. At the same time, there are many activities that can be taught together with adults and children. In lovers' districts and girlfriends, there are as many quiet tea shops as possible for conversation, coffee shops and so on.