Phoebe Philo, a talented and competent designer, is also introverted, cautious and even conservative. Perhaps for this reason, under her influence, Celine remained low-key and did not intend to become a pioneer of luxury brand testing e-commerce. Yes, at the moment, Celine will continue to stick to the luxury store, a luxury brand that maintains its image.

In a recent interview, Celine's CEOMarcoGobbetti talked about Celine's not considering joining social media or developing e-commerce.

"I feel that the fashion industry is already crowded and the Internet has become too noisy. And keeping calm can make everything we do more valuable. It's important to touch clothing at the time of purchase, but shopping through e-commerce will lose this special experience. He added, "we want to be able to control, and let the whole process from design to production be controlled by ourselves."

Creative director PhoebePhilo also said, "customers should experience Celine products in Celine stores". She then explained that she should feel the design and textile materials in real life, and that Celine should adopt the best materials.

Celine is so determined not to do business. The real reason is that we want to maintain the luxury brand's high positioning and brand image by ensuring the shopping experience. Although developing electricity suppliers can increase sales, creating brand stores (such as space design, shop atmosphere, etc.) and providing comfortable store experience and considerate services to customers are much better than creating dazzling advertising pictures and discount data. After all, staring at a computer screen is no more luxury than a shopping experience such as knocking keyboards and mouse. In addition, customer Staying at the store and communicating with others face to face can also directly promote their brand spirit and enhance their participation and loyalty.

　　 Celine Making this choice of high cold is inextricably linked to PhoebePhilo. If you understand the impact of Phoebe and her influence on Celine, it is not difficult to understand the company's decision.

After 08 years of PhoebePhilo accession, it is facing the dawn of business difficulties Celine. Now, Phoebe has been regarded as the best brand advertisement. After the takeover of Phoebe, Celine launched a series of famous. Handbag Styles, such as CelineBeltBag, CelineLuggage, CelineTrapeze, CelineEdge and so on, are very popular. Brand uniqueness and identification are greatly improved. Similarly, the simple, low-key and practical style of the Celine clothing series has become popular among the people. She brings the classic style to the original brand that lacks a definite style, so that it has a soul.

"Many of the brands I admire in this world have their own style. So now I'm very happy that people are beginning to look back for what's going on in Celine. Phoebe said.

Despite its great success, Phoebe did not enjoy being in the spotlight. She was even a designer who was known for "indifference to the media". She rarely interviewed, and could not behave like reporters in front of reporters. She also rejects talking about private life, but prefers to live in her own comfort zone, living in secret and enjoying her personal freedom. Phoebe has no blog, nor does she like to use Twitter, Facebook and other social networks to communicate with people, and even said, "that way of social interaction is too bad. Rather than that, I would rather walk naked in the street. Whenever the new clothing series is released, the backstage of Celine will not be disclosed to the media at all, because Phoebe does not want the media to shoot off the models that are not graceful enough in the background.