As the product category of function and technology, its value is more and more important with the increasing number of young consumers.

According to the report, the number of users who searched for information on the picture platform doubled from last year.

The most

It is still through the wrist watch vertical website to understand the brand and specific product information.

Many users know the brand through the ranking of watches.

This shows that users' demand for watches is still dominated by showing off and displaying the knowledge needs of the wrist watches. This gives the watch brand an inspiration, and the marketing content should focus on the enhancement of facial values and functions.

This satisfies the potential consumer's showing off mentality.

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Utdoor Voices, a brand of sportswear based on electricity supplier, has just started soon, but it intends to challenge the dominance of Lululemon, a sports giant, and has just raised $1 million 100 thousand.

Founded in 2012, Outdoor Voices is headquartered in New York, mainly producing and selling casual wear.

The slogan is: "what to do is better than nothing."

The company is aiming to cover all clothing varieties.

There are men's wear, women's wear, objects, suits and so on.

Outdoor Voices hopes to make sportswear not only black or fluorescent color, but sportswear and leisure wear, without any sense of abrupt feeling.

It is reported that this round of financing is led by General Catalyst, and the participating parties include: Red Sea Ventures, Collaborative Fund, SWTLF Ventures, Burch Creative Capital, and a series of undisclosed investors who have been involved in financing of the company.

The co founder and joint CEO Nic Jammet of Sweetgreen organic salad restaurant will join the board.

The purpose of Outdoor Voices is not to create jogging or yoga or tennis equipment, but rather to adapt to more scenes and activities, not just sports.

For example, not only do you wear tight pants and sweatshirts, but also sports pants, sweaters, comfortable T-shirts, and so on.

Outdoor Voice is sold as a combination package, called "OV Kit".

A typical portfolio can include: a sportswear, a pair of underpants, a back cross bra, a hoodie, all put in the Baggu bag of "Doing Things".

The retail price of such a set in the physical store is 400 dollars, but the online purchase is only 300 dollars.

/CEO Tyler Haney, co - founder of Outdoor Voice, said: "a person's passion is not a decisive factor in her personal qualities, but exercise is just a part of life.

We hope that the OV brand can draw inspiration from lively and active people, but it will not be restricted by their training methods. "

Outdoor Voices has a physical store in Austen, Texas capital, and plans to expand ground retail business in the future.