South Africa's e-commerce Kalahari.com is almost synonymous with e-commerce in South Africa. The website was closed on Thursday night, and its website traffic has been directed to takealot.com.

Kalahari.com and Takealot.com announced their merger plans last year.

The merger of the two South Africa Company is based on the fact that the South African e-commerce company lacks enough scale to compete with local entity retailers and Amazon.

And so on.

According to recent reports, Kalahari.com's website was closed on Thursday night, ending 17 years.

Its website traffic has been directed to takealot.com.

Kalahari.com's related businesses have been incorporated into Takealot.com.

South African media giant Naspers and American investment company tiger global management company account for 42% of the combined companies, and Kalahari.com's original shareholders control the remaining shares.

Since 1998, Kalahari.com is almost synonymous with South Africa's e-commerce.

In view of this, Takealot.com said that it is not an easy decision to end the Kalahari.com brand.

Takealot further explained that the decision to close Kalahari is also related to economic factors and future reform and innovation.

Kalahari has adopted multiple platforms, and the cost is high. If it is not closed, it will not be conducive to future integration.

The change of Takealot is not unfamiliar. Its predecessor is Take2.

After the acquisition of Take2 by Tiger global management company and Kim Reid, takealot.com was formally launched in June 2011.

Subsequently, takealot obtained $100 million from tiger global ball management.

After successfully merging with Kalahari, takealot is optimistic about its future prospects.

"Although takealot's brand history is not as good as Kalahari, it has grown steadily and the customer service is also excellent.

Reporters learned that the South African electricity supplier Takealot was founded in 2011 and was renamed after the acquisition of Take2, a South African online retailer, by Tiger Global, a hedge fund giant.

After that, Takealot developed into an electric power giant in the South African market.

After the merger, Takealot will expand further.

At the same time, this also means that another old brand Kalahari (Kalahari existed as early as 1998) disappeared.