Hu Jindong, deputy general manager of Han Du Yi house, said that there are more than 100 media outlets including micro-blog and WeChat public numbers.

There are 35 or even seven or eight channels of publicity for enterprises. It is also understandable that they do so much from the media.

Many people don't understand.

In an interview, the Internet brand is more personified. Mobile e-commerce is the use of the property that everyone can access at any time and anywhere, and promotes and sells products. "How can the brand become more personified?"

Zhao Yingguang also admitted that mobile providers will give

Rely solely on

It takes time for the media to form its own brand.

And the Korean family has chosen to set up so many publicity platforms because it can also be done by others. If you don't do it, you may lag behind others in this area.

"It was expensive to advertise through traditional advertisements."

He said that the company produced a promotional budget of 1 million yuan, of which 100 thousand yuan was used for content and 900 thousand for dissemination.

At that time, the cost of pmission was much higher than the cost of production. Now, with a budget of 1 million yuan, we can spend 800 thousand yuan on content and 200 thousand yuan enough to detonate propaganda.

Therefore, this time, making content is particularly important.

By making the content of human touch, the brand image of an enterprise can be plump up.

"In this way, a large number of fans of brands can be developed according to law, and then develop into believers."

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During the two sessions this year, Zhou Chengjian, a member of the CPPCC National Committee, has repeatedly said that Metersbonwe should integrate the brand with the attitude of life around the world to create a business environment for brand electric business.

In the clothing industry, Zhou Chengjian is a "nostalgic" but "adventurous" entrepreneur.

5 years ago, when clothing companies were still laying shops on a large scale, Zhou Chengjian began to lead his team to build China's first apparel retail Internet platform, Bong.

Now he has to do something that he has never tried.

In April 22nd, Metersbonwe officially released the first fashion brand with the experience of fashion collocation as the carrier and integrated the global attitude towards life -- the "fan" APP platform.

According to the understanding, this is the result of the first strategic pformation of the Internet industry in the traditional industry. It is also the third Internet pformation of the United States after the purchase of O2O network.

"Fan" platform team leader said that compared with some other similar services in the market, the characteristic of the "fan" platform is the addition of recommendations and one click purchase, as well as the integration of professional stylists, the integration of global fashion brand resources, the sharing of user collocations and the sharing of profits.