Be bought

In March last year, rumors about Mr. Robert Caavalli's sale of the brand of the same name began again. At that time, many investors of Sheng Chuanyou wanted to buy it, including the investment bank of VTB Group (VTB VTB), and VTB (Capital), a British private equity fund with many investments in the fashion industry.

In an interview with industry media, Mr. Robert Caavalli said: "I am very satisfied with signing this agreement with a Italy partner. I believe they will continue to develop the brand that I devoted all my life to.

Clessidra will provide resources such as finance, management and manpower to enable the company to

The market continues to evolve under the challenge of further development.

Just over a month ago, Robert Caavalli has just announced the appointment of Peter Dundas (Peter Dundas), Pu Qi (Emilio Pucci), as the brand new creative director.

Recently, they announced that Francesco Trapani (Francesco Trapani) will be the chairman of the brand, and appointed Renato Semirari (Renato Semerari) as the new CEO.

The former is the executive vice president of Clessidra SGR, who was previously the chief executive officer of Bvlgari (now affiliated to LVMH Road), and the chief executive officer of the watch and jewellery Department of the Lu Wei Ming Xuan group. The latter is the president of the Coty, the world's largest perfume company. It was previously the CEO of Guerlain, a European brand and its chief executive officer.

Francisco Trapani, the new chairman, said in an interview: "we always hope to reach this agreement because we are right.

The potential is very confident.

This brand has unique style, excellent market positioning and true global awareness.

Its brand image is an important asset that we want to retain, and it is also one of the key factors for us to create all international development plans for the company.