At the press conference of the Cannes Film Festival, the chairman of the film festival, Pierre Lescure, mentioned the new contract signed by Kai Yun group. In addition to providing financial support, we will also launch the first Women in Motion campaign with the film festival to commend women's contribution to the film industry.

The Cannes Film Festival has never been so popular about its sponsors. After being questioned by the French media, Lescure responded: "at this time when the government is in a tight spot, the Cannes Film Festival is not just a showcase for gorgeous carpet, but it is very important."

Of course, for the open cloud, sponsorship of the Cannes Film Festival is also its commercial value.

Pinault said in an interview that there is a close relationship between films and luxury industries. The key is to seize this opportunity. He said, "in view of what we have Luxury brand After cooperation, there are many opportunities to enter Cannes for the first time. In his opinion, Cannes red carpet It's like another T stage. If movie celebrities can wear their own products Clothes & Accessories Stepping on the red carpet, the effect is no less than the hard and wide spread of stars. The sponsorship investment is definitely worth the fare.

For the open cloud group, which owns Gucci, Bottega Veneta, Saint Laurent, Balenciaga and other brands, the 5 year strategic cooperation agreement signed will undoubtedly bring more exposure opportunities to it. Representatives and creative directors of the major brands will arrive during the festival and hold Showroom at Hotel Majestic Barriere in Cannes.

Marie-Laure Vaganay, director of communications of the United States Department of Kai Yun group, acknowledged that the brand heard the cooperation agreement with the Cannes Film Festival and was very excited. "This allows us to walk on the red carpet and get close to celebrities."

"Early opening of cloud began to have a profound relationship with women and the film industry." Vaganay spoke in a telephone interview to comment on the cooperation between the two sides: "many of our brands, especially Gucci, have a lot of cooperation with films and women's affairs, so participation is also a natural thing."

Cooperation between Kai Yun and film companies has been frequent, such as movie investment, classic work restoration, documentary production, and film director and film.

Kai Yun group and Kai Yun foundation have helped a lot of film production, such as Shirley du (Sherry Hormann)'s Fleur Du D SERT (2009), yayate Bertrand (Yann-Arthus Bertrand)'s home (Home, 2009), Cecilia's pecker (C cila cila), "brave world miss" (2013), Luc Jacques ("the glacier and the firmament").

The environmental theme film "glacier and sky" does not enter the competition. It will be the closing film for this film festival. This is the first time that the Cannes Film Festival has put together a video produced by its official partners in the Cannes Film Festival.

Prior to Cannes, Kai Yun group also sponsored other film institutions and film festivals, such as Tribeca Film Institute (New York), Britdoc Film Festival (London), Losangeles National Art Museum (LACMA) and lighting Festival (Lyon).