Following the introduction of YOUNGOR brand women's clothing, YOUNGOR is also making efforts in the field of children's wear.

Reporters recently learned that YOUNGOR children's shirt brand Mini Youngor5 will be on sale 16 days in the micro mall, Tmall store pre-sale, online part of the store in May 22nd.

The company has announced that it will raise more than 5 billion yuan, of which 3 billion yuan will be invested in the O2O marketing platform project.

Li Rucheng, chairman of YOUNGOR, said that in the next five years,

We are going to develop 1000 tens of millions of marketing platforms and become the service center of YOUNGOR members, that is, the O2O experience center. We will integrate some small and medium-sized European brands into YOUNGOR's marketing platform and develop 10 million members.

Some analysts believe that fixed growth projects can help companies extend the life cycle of consumers.

It is expected to form synergy with the company's big health venture capital and pension real estate.

In recent years, the competition is becoming increasingly fierce. Semir clothing, Mei Bang dress, and Song Zi share have intensified their efforts in the field of children's clothing.

YOUNGOR first relies on the brand advantage of men's shirt, and has launched a series of shirts, which will further expand the category and sales area.

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The fashion brand, which grew up on the fashion brand incubator of Han Du house, first appeared in a collective fashion, and was immediately amazed by the "electricity supplier".

Han dresses are still strong, and the three day trading volume is 37 million 720 thousand yuan! No limit is needed to refresh Juhuasuan's brand name brand paction record.

Han Feng, who has always been very "MAN", is a fashion menswear brand AMH. On May 8th, it launched a grand exhibition: it only opened 5 hours and refreshed the trading records of the same period last year.

The daily paction volume is 3 million yuan.

Han Feng is fast fashion children's wear brand Minnie ha Lu, the force exceeds the traditional children's wear big Barbara, won the same class champion.

The Oriental retro designer women's wear brand was handed out 2 million 290 thousand yuan in May 8th.

The same category is the witness of strength.

Europe and the United States wind fast fashion women's brand Nissan poetry, is also obvious progress, ranking seventh in the same category.

For mothers to build fashionable clothes of di kuina, this year after the Spring Festival has been occupying the first category of middle-aged and elderly category, also a member of the "champion corps".

The brand group became famous in the first World War, and it is a real name for the Korean fashion house brand incubator platform.

As a fashion brand incubator, at present, Han Du Yi house has hatched more than 20 brands.

The collective appearance of the Juhuasuan brand group immediately presented a situation of galloping horses and blossom everywhere.

A few years ago, there was debate over whether the Internet could create brands.

And Korean clothing house firmly believes that Internet era is bound to generate Internet brand.

In a forward-looking way to see that the single Internet brand can not meet the increasingly personalized needs of consumers, Han Douyi has decided to choose a multi brand business mode and "become a global influence of fashion brand Incubation Platform" as the vision of the group's development.

Analysts pointed out that in 2015, the brand cluster of Han Du Yi she has gradually formed.

Whether from the overall scale or the number of brands, the Korean clothing house has become a well deserved "China's largest Internet fashion brand operation group".

There are three times in the brand planning strategy of the Korean group.

Namely: 1 times, do brand; 2 times, do more brands, 3 times, do hatching platform.