Force cross-border electricity supplier has become a new outlet for local brand pformation.

Domestic brand pformation of cross-border electricity supplier is not new at present.

Announced the joint venture with SmartMozo limited to set up the "361 degree international Agel Ecommerce Ltd" to carry out cross-border e-commerce.

It has also become a local brand enterprise after announcing the cross-border electricity supplier after the clothing brand hundred round pants industry.

But in the eyes of the industry, it seems that the real purpose of the cross-border electric business is capital operation, which has little effect on improving the performance of enterprises.

Force cross border business

Reporters learned that the 31st degree and SmartMozo Co. Ltd.'s cooperation will be funded by cash and brand names, physical objects, venues and so on, with 360 degrees and SmartMozo holding 70% and 30% stake respectively, and the joint venture will be located in the Xiamen free trade area.

Statistics show that SmartMozo Limited is a technology company that provides big data, products and services to retailers.

For the specific matters related to this cooperation, reporters yesterday called the 31st degree Office of the secretaries, the company refused to interview in Hongkong on the grounds of Dong MI.

According to the reporter, before the domestic main attack on the three or four line market.

Hundred round pants industry has also frequently increased cross-border electricity providers, and even recently changed the name of the enterprise to cross-border e-commerce Limited by Share Ltd.

Cross border business is deserted

Local brands frequently bet on cross-border electricity providers, but what is the real business volume?

According to a reporter's survey, the main address of Huanqiu trousers industry cross-border e-commerce platform is www. everbuying.com, and Google PageRank (Alexa PR) is used to identify the rank / importance of web pages.

The level is from 0-10 to 10.

The higher the PR value, the more popular / more important the web page is, 4, the fast selling and Dunhuang network for cross-border electricity providers, and the Google PR are 6 and 7 respectively.

At the same time, the global rankings of Alexa website, global ease buy yesterday ranked 73147, the average ranking in 3 months is 45596. In the same cross-border business, Dunhuang network ranked 1508 yesterday, the average ranking in 1235 months was 1235, the speed selling rule was more advanced, the website ranking was 26 yesterday, and the average ranking in 40 months was 40.

In addition to the statistics of the relatively scientific data websites in the industry, the reporter found that there were not many replies to the products sold in the world's easy purchase official website, and only 322 of them had the most comments in the hot selling phones.

The number of mobile phone reviews in Lanting Pavilion is about 2000-3000.

A cross-border electricity supplier who asked not to be named revealed that global Tesco uses the "second party platform" mode of operation, that is, to buy large quantities of goods on line sales from domestic brands at relatively low prices, and to earn the difference between them. This mode has huge inventory risk.

According to the source, global Tesco has been on the rise recently, but its sales volume is still hard to compare with the cross border electricity providers such as fast selling, Dunhuang network and Lanting Pavilion.

However, last year, the 100 round pants industry showed that the global income reached 1 billion 416 million yuan last year, an increase of 203.65% compared with the same period last year, and net profit attributable to the owners of the parent company was 77 million 275 thousand yuan, an increase of 156.34% compared with the same period last year.

For local brands, they have made efforts to cross border electricity providers. Insiders believe that the main purpose of these enterprises is capital operation.

Cheng Weixiong, general manager of clothing industry expert and Shanghai Liang Qi Brand Management Co., Ltd., told the Beijing Commercial Daily reporter that the sports brand will be gradually fragmented and personalized in the future. If the hope is to improve the operation, the product should be mainly developed and promoted.

The above anonymity cross-border electricity supplier said that there are many speculative enterprises behind the hot market of cross-border e-commerce. Many of the local brands announced that the pformation of cross-border electricity providers is not intended to improve the operation of enterprises, nor will they promote the progress of cross-border electricity supplier industry. The purpose is to create concepts and attract investment so as to maximize the interests of shareholders.

The local brand's efforts to cross border electricity suppliers may be just a cover.