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Lining: It'S More Realistic To Do What You Are Interested In.

2015/6/1 15:17:00 43

LiningFameInterest

  

No

Occupation

There is no point in buying a team in the league.

Reporter: have you ever thought of owning a team?

Lining: it depends. What's the most important thing to have a team?

Reporter: Xu Jiayin, or some real estate bosses or business chiefs, they invested huge sums of money in naming their own teams, football teams or basketball teams. What do you think they are after and what you are looking for?

  

Lining

I can't evaluate this because I still don't know what they really want to do, but I think it's all about them.

Sports industry in China

的發(fā)展是有幫助的,然后其實我更關注的是,如果體育社會化,體育商業(yè)化,如果政府的資源,政府的政策和社會的資源、社會的一些能力,和家庭和個人的這些資源是怎么樣有機結合,我認為這是最重要的,而作為你剛剛舉到球隊,到了球隊這一步,事實上就是成了一個職業(yè)聯(lián)賽,職業(yè)體育,它就不同于我們簡單講的大眾的或者說基礎的這種社區(qū)的體育,它所帶來的可能更多是消費,帶來娛樂,帶來了職業(yè)的發(fā)展,就是這些技能它需要平臺,這個平臺你又想擁有一個球隊,首先得有個職業(yè)聯(lián)賽的平臺,因為沒有一個職業(yè)聯(lián)賽存在,球隊是沒有意義的,職業(yè)聯(lián)賽是怎么構造,它的構造會影響到整個,因為它是個公司,或者是個行業(yè),就涉及到公司的構造,行業(yè)的投入,一定是有投入產(chǎn)出之間的關系,一定有成本,一定有收益,如果這些東西如果算不清楚來做,那就

It's hard to sustain, because it's not something that can be done simply by the government.

China's professional sports are too marketless.

Reporter: one day Lining may have a basketball team or a football team. Why do you have this team? You see, CBA has been developing for 20 years now, and there are many many platforms in our professional league.

Lining: then I think our professional platform is still very fragile.

Reporter: where is it fragile?

Lining: because they are not professional enough.

Reporter: what career do you mean?

Lining: career must be from a commercial point of view, including its organization, including its investment, including the input of its skills, including its way of making profits, because its profit way does not come from the competition itself, but comes from other forms, because the most important and professional occupation of the league is because of its own value, it can create economic value, because it can not create economic value itself, it is difficult to sustain through creating more peripherals.

Wealth is needed, but not the only goal.

Reporter: I remember when you were in the process of studying business with Mr. Li Jingwei, he believed you were also influenced by his many business life ideals. Do you think wealth may not be the last criterion in your business?

Lining: definitely not the only standard, but business always makes money. Money makes you prove that your business is efficient. If you are speaking positively, but if an enterprise or I go to business, I hope to do more than make money. I hope to contribute, whether to contribute to the family, to the people around me, to the employees, to the consumers, or to the society, which is probably a bigger value in life.

So wealth is helpful and necessary, and wealth is not the only goal.

Fame is very important, but what is interesting is real.

Interviewer: do you think fame and material are more important than your business dream or life dream?

Lining: I think fame is also very important. In fact, people pursue honor and honor. He may bring fame, but if fame is false, it will not bring you more benefits. It will bring you burden. So if you want to live a little bit more, it is more important to pursue what you are interested in and do what you should do.


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