Following the announcement of a 210 million yuan joint venture to set up three companies on campus sports Internet media, campus sports operations and sports broking business, the sports brand will also be involved in the Spanish football industry.

Limited by Share Ltd announced recently that the company has voted to adopt the motion on the establishment of a wholly owned subsidiary of Hongkong, and a wholly owned subsidiary will be set up for the research and development, trade and investment of shoes and clothing products.

According to the notice, you will invest 150 million yuan to set up a wholly owned subsidiary in Hongkong, mainly engaged in research and development, trade, investment and other business of sports shoes and clothing products, and as a platform for companies to invest in THE BEST OF YOU SPORTS, S.A. (hereinafter referred to as "BOY").

In the basic situation of the proposed company, it is pointed out that the name of the company is tentatively designated as "noble bird" (Hongkong) Limited, with a shareholding ratio of 100%.

It is a company which is mainly engaged in football economic business in Spain. Its service content and source of income mainly include two parts: player service and club service. The company is connected with Real Madrid, Chelsea and Arsenal.

He maintained a good relationship with famous clubs and signed the first sponsorship contract for Real Madrid in the Chinese market in 2015.

In April 20th, the company announced that the company signed a letter of intent with Piramagen, S.L. and 11MAC11 and S.L.. The company invested in BOY and estimated its investment amount to 20 million euros.

The "noble bird" side indicated that

The establishment of a wholly owned subsidiary is conducive to the introduction of advanced international shoes and clothing design concepts, enhance the company's R & D design level; at the same time, the company can play the advantage of Hongkong to make it become a financing and investment platform, and intends to take this as a platform to invest in BOY after the company completes the BOY (due diligence) and fulfilling its decision-making procedures, and promotes the implementation of the strategy of "sports industrialization group based on sports apparel manufacturing and coordinated development of various sports industry forms".