According to Billionaires Index, the founder of Zara, Amancio Ortega, 79 year old, has become the world's second richest man this year, the first Buffett Warren Buffet.

Coincides with Buffett, the fashion retailer still maintains a surprisingly simple way of life.

According to the latest articles in Britain, we have discovered five known secrets of Ortega:

1) he usually eats lunch with his employees in the cafeteria of the company, and often shares a table with some designers, fabric experts and buyers in the factory rather than sitting in the office.

(it reminds us of the popular open office mode in the Internet Era).

2) he spent most of his life in the Spanish town of La Coru? A, and had unexpected acquaintance with the villagers in the countryside.

After leaving office as chairman of Inditex in 2012, he would go to the headquarters near Arteixo city outside 10 kilometers every day.

Today, I go to the same coffee shop every day, and I often take a walk in Plaza Maria Pita square.

3) although his wealth comes from clothing, it is strange that he is not interested in fashion and is not loyal to his brand.

Most of the time he wore the same clothes -- blue suit, white shirt and grey trousers, and none of them came from Zara or other brands.

4) since the company went public in 2001, Amancio Ortega's Inditex share of Zara parent company has been basically maintained at 60%, which is currently worth 715 billion. This may be one of the reasons for his simple life because he basically doesn't sell shares in his hands, and he can not cash in to improve his life.

5) his hobby: raising chickens in the Grange.

Let's take a brief look at Ortega's history of self-made Entrepreneurship:

In 1936, Amancio Ortega came out.

In the poor village of Busdongo de Arbas in the north, the family barely earn their living on a meager income. His father is a railway worker and his mother is a maid.

Growing up and suffering during the Spanish Civil War, she worked in a clothing store at La Coru a since she was 13 years old.

At the age of 20, he made a women's bathrobe with his siblings and his ex-wife, Rosalia Mera.

In 1975, the first store opened.

From the very beginning, the company's core concept is speed, which meets the needs of consumers in the shortest time.

Every two weeks, the stock will be updated, and the order will be delivered within 48 hours. What kind of goods and goods do not need to be decided by the store manager. They are trained professionally, accurately know the current fashion trend, and know what consumers want, and even know what the consumers are wearing.

Benefiting from efficient logistics operations, more than half of Zara

They are all produced in Europe. Within three weeks, new ideas can be put into production from the design, less than half the average time of most retail chain brands.

Inditex has brands like Zara, Bershka, Pull & Bear and Massimo Dutti. It has 6500 stores in 88 countries and regions with annual sales of over 18 billion 100 million euros. It is clearly the largest fashion retailer in the world.