Setting up shop on the Internet facilitates others, enriches themselves, and realizes their own ideal. But not everything can be "convenient" on the Internet, such as fast moving consumer goods (fruits), large items (furniture), luxury goods (jewelry, etc.).

The regular selling points of these commodities are large shopping malls or hypermarkets. In contrast, online stores have great limitations in providing three guarantees and on-site shopping.

So if you want to get a higher sales volume, what you need to do is to aim for the right goal.

Specific reference: from big to small circle set goals.

(1) determine.

In search of target groups within the scope of product sales.

(2) determine product characteristics: identify the right direction for the products you sell.

Product characteristics that need to be defined include: A. what products; B. products are what functions; C. functions are there; what kind of people are suitable; what D. products can bring to the target group.

(3) target group delineation: narrowing

To further clarify the objectives.

Including: A. suitable for what kind of person, B. suitable for what age group, C. suitable for these people some special needs.

(4) determine sales strategy:

It is a product marketing method based on its marketing idea. The good method is the wings of success, which can often achieve twice the result with half the effort.

Here are two ideas for reference: A. determines who to sell; B. determines how to sell.

This is true and personal practice. Taking our restaurant as an example, the shop sells all kinds of big brand skin care products and genuine QQ dolls. The lock-in market is the consumers affected by these mainstream brand effects. We have shallow resources, so we must learn to lend our strength.

E-commerce is a double-edged sword. We need to understand its advantages and give full play to it.

E-commerce information fast, wide range, complex and diverse consumer groups, the same commodity consumers can easily get the accurate price information, so the advantage of selling product products is the price problem, quality or brand is fundamentally different from the ground sales, the same product, the same quality, or the same price, consumers can completely buy locally, why bother to run to the Internet to buy the same thing, so the price factor is very important in improving sales volume. If the cost of goods purchase is high, in the fierce competition, there will be no price advantage, will naturally affect the sales performance.

In fact, most of the sales on the Internet are profit based on the difference.

Product profit comes from the gap: the above is the cost price, the next is the selling price, get the advantage cost price, in order to foreshadow the sales.

So you must have a wide range of information sources.