What is the hottest market in China's consumer market? The answer must be cross-border electricity providers.

According to the statistics of China Electronic Commerce Research Center, in 2014, China's B2C cross-border electricity supplier market doubled to 155 billion yuan (76 billion 700 million yuan in 2013), and it is expected to reach 1 trillion yuan in 2018.

In Guangzhou alone, five cross-border shopping experiential shops opened in the first half of this year.

But the traffic after official business is not as good as expected.

There is still room for improvement in "crossing the river by feeling the stones".

The biggest intention of crossing a department store is to introduce passenger traffic, but reporters found that the same brand of paper diapers, sold as cross border goods, as long as 120 yuan, according to general trade duty paid goods to sell, it will be more than 180 yuan.

If you are a smart mother, will you choose cross border goods? Will such drainage do not divert the duty paid goods? "The reality is that cross border e-commerce experience shops are selling very small cross border commodities, most of which are dutiable commodities."

According to Huang Yongzhi, managing director of Guang Bai department store, like their experiential shop, cross border commodities account for 20% and duty paid commodities account for 80%.

And this proportion is high.

The proportion of cross boundary goods is only 10% to 20%.

Although the impact of cross border commodities on dutiable commodities is relatively small at present, the development in the future is still a problem to be reckoned with.

Luo Jianji, deputy general manager of modern department store, also said when he opened the cross border shopping experience shop, he hoped that this attempt could add to traditional department stores. Modern fashion has been focused on clothing, footwear, and lack of supermarkets, and the emergence of cross border shopping experience shops can help traditional department stores add.

Reporters visited several cross border shopping experience shops found.

The display samples of cross border shopping experience shops are still dominated by diapers and milk powder, and the cross border shopping experience store of Guang Bai gold jewelry store also includes food and fresh products, and the products are more abundant.

Although businesses have promised to increase their category when they open their business, they still have to wait for some time to fulfill their commitments.

Huang Yongzhi, who opened the cross border experience store, said that they will focus on light luxury goods in the future.