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The Way To Develop The Clothing Of Shanshan Is Always Strives For Perfection.

2015/6/13 17:37:00 39

Shanshan ClothingStrives For PerfectionBrand Strategy

Shan Shan, founded in 1980, has been developing for more than 30 years, forming a large enterprise cluster with clothing as its pillar industry. Two listed companies (Shanshan stock, Zhongke Yinghua), 7 overseas affairs companies, 18 product development companies, 22 Brand Company, and more than 150 companies have been distributed throughout the country, with sales volume of about 17000000000 and total assets exceeding 20 billion.

As the first listed company in China's clothing industry, Shan Shan always adheres to the core business of clothing as its core business and sticks to the brand concept of integrity, responsibility, dedication and innovation.

A few days ago, the reporter interviewed Pan Weihua, the general agent of Shandong fir clothing. He told reporters about the success of the development of the clothing of Shanshan.

First, the design is the soul of the garment, and the Chinese fir is closely followed by the international

Fashion trend

In combination with the domestic market demand, we invested a lot of money to set up a first-rate fashion design and Research Center in Shanghai, and set up fashion research institutes in Italy, France, Japan and Korea to bring the trend of every year into China.

In addition, the top designers at home and abroad have hosted the work of various centers.

Zhang Zhao Da

A large number of top Chinese designers, such as Wu Xuekai, have been described as the "Whampoa military academy" in the Chinese fashion design industry.

At present, the company has nearly 60 senior design personnel, with strong style design and product research and development capabilities.

"Those who do not seek the overall situation are not able to plan for a city."

From the initial operation of the men's clothing brand "Shan Shan" to today, the fashion industry of Shan Shan has covered business, leisure, fashion, sports...

And many other brands, such as business, manufacturing, trade and circulation, have established a complete market channel network and industrial development system.

One is "quite".

clothing

上身后能給人挺拔偉岸的視覺形象;二是“平”,即使體型不正常的人也能掩去生理上的缺陷;三是“直”,針眼、紋路、軸線、紐扣等都依照圖樣呈現(xiàn)直線;四是“服”,外觀不皺,平平服服;五是“窩”,服裝依人的曲線設(shè)計,不是簡單的包裝,而是構(gòu)建出瀟灑的美;六是“圓”,穿在身上呈橢圓形,不扣紐扣時同樣依身軀呈現(xiàn)橢圓形;七是“順”,腋下、前胸、肘部、臀部松緊適宜、寬松得當(dāng);八是“清”,各部件構(gòu)圖清晰,脈絡(luò)分明;九是“登”,墊肩襯夾恰到好處,有棱有角;十是“合”,整套服裝依體形開合,前擺后擺乃至袋蓋,任何細(xì)小部件都做到不翹不翻,不吊不凸,成為一個和諧的整體;十一是“盛”,服裝穿在身上給人以氣足神揚(yáng)、充滿活力的感覺;十二是“密”,在制作過程中密針細(xì)線,嚴(yán)絲合縫腰部合體形。


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