Since 2009, the electricity supplier has been growing at an annual rate of 27%, which is 4 times the growth rate of offline sales.

McKinsey analysis, this growth will not stop, because smart phones are becoming more and more popular, and consumers are becoming more and more accustomed to online shopping.

According to McKinsey consulting analyst Luxury Summit, by 2025, the proportion of luxury business will reach 18%, and the United States and China will be the two countries that contribute the most to the luxury goods business.

In 2009, McKinsey predicted that by 2015, luxury electric business accounted for 2% of the total sales of luxury goods, about $4 billion.

But in fact, the actual figure is 6%, about $14 billion, so McKinsey has also adjusted its view of luxury digital channels, and predicts that in the next ten years, the sales of luxury electric business will increase significantly.

NathalieRemy, McKinsey partner of Paris, said: "luxury consumers are now more mobile and digitalized than others.

So brand must be everywhere, and at the same time, ensure the continuity of brand promotion in mobile digital domain.

The average proportion of electricity providers in luxury sales is 6%, but in some countries, the proportion is significantly higher than that.

In the UK, electricity accounts for 11% of luxury goods sales, and Brazil and China are also leading positions in luxury business, especially in China. There is a large number of gray markets, which is a major reason why luxury electric providers are thriving.

Surprisingly, although the Korean digital culture is highly developed, the electricity supplier scale is at an average level. At the same time, the scale of the electricity providers in the US, Japan and Italy also belongs to the middle tier.

Besides,

Different types also make luxuries.

Sales showed a variety of states: the sales ratio of light luxury electricity suppliers was 8%, while that of hard luxury (jewelry watches) accounted for only 3.5%.

No matter whether sales are online, and wherever consumers are, brand firms must actively cater to consumers' new needs through digital channels.

Because luxury

95% of all people use mobile phones, of which 2/3 use social media every week.

This means that the higher the frequency of brand presence in front of consumers, the more online pactions are achieved, and the loyalty of users is easier to upgrade.

Luxury consumers usually have about 5 target brands in the brain when they browse the web.

The goal of branding is to become one of the 5 brands, and to make their brands distinctive by various means.