In recent years Chinese shoes The industry is basically "lifeless", including the industry leader, such as BELLE. Today's growth rate is no longer comparable with that of a few years ago. What is the situation?

Recently, some women's shoes represented by PU in Wenzhou have weakened their profitability and experienced a slowdown in volume growth after a breakthrough of tens of millions. Even though some brands have annual growth rate of more than 50%, most of them are making some variation on the basis of PU women's shoes, and try to find mechanical breakthroughs in men's shoes, cloth shoes or other categories. So, where is the next outlet of the shoe industry? I think there are two points: one is the growth of personalized niche designer brand; the other is the breakthrough in the integrated integrated shoe city two. We feel that the biggest change in the shoe industry is not the transformation of channels, not the transformation of production mode. It is not the change brought about by the Internet, but the change of the individual needs of consumers. It is the contradiction between the growing material and cultural needs of the people and the backward productive forces.

Now the shoe industry is not overproduction, but consumers can not find their favorite products in the so-called dazzling shoes. The market calls for personalized products, and the era calls for traditional enterprises to increase personalized research and development. But from the present point of view, many so-called big brands have not made positive "performance". On the contrary, in recent years, many shoe companies have come out. Designer The shoes developed have attracted the attention of the market.

Personalized and differentiated product styles are not large, but do not worry about orders and cash in stock. These designer factories or designer brands that really integrate their specialties and interests into their careers will be a huge bright spot for the future Chinese footwear market. Another outlet is the chain shoe city integration store. The integration store will become the strongest pole in China's footwear industry next year, which has become a consensus among the majority of the industry. Therefore, in the shoe industry of China, any single brand or multi brand enterprise will never be able to surpass BELLE any more. Shopping mall channels are already BELLE's world, and 50 billion of sales have long been on the brink of dust. Franchised chains, represented by Wenzhou, have also reached the peak, but there has not yet been a 10 billion enterprise.

The chain shoe city, which has been scorned by the industry and is spread over all regions and counties, will soon emerge across the region, the whole country and the extrusion industry when it completely solves the problem of goods integration and gets rid of its dependence on the local wholesale agent market and finds its core driving force. BELLE The company has sold hundreds of billions of dollars. Do you believe it?