2015 school uniform and campus culture development forum held successfully in Shanghai.

In June 18th, the National Federation of industry and Commerce Textile and clothing The 2015 school uniform and campus culture development forum, jointly sponsored by the chamber of Commerce and Shanghai school uniform exhibition fair, was successfully held at Shanghai Expo Exhibition Center.

Shanghai International professional wear Expo In response to the call of the community, the Organizing Committee jointly organized the first school uniform and campus culture forum with the Chinese president. Specially invited hundreds of primary school principals and experts in the field of school uniform research in Jiangsu to face face-to-face dialogue with dozens of school uniform enterprises in China to explore the relationship between school uniforms and the development of campus culture, and discuss the two aspects of the procurement standard procedures and the development trend of group customization in major, middle, primary, kindergarten and vocational schools in China. clothing The status quo and future of procurement. We should enhance mutual understanding between school uniform production enterprises and school uniform purchasing units, and provide more practical reference for the design and production of school uniforms, and at the same time, enhance brand awareness. This paper discusses how China's school uniform production enterprises can give full play to their own advantages and meet the specific procurement needs of primary and secondary schools. The school uniform market with priority to seize the huge potential in China.

On the forum, Shanghai is exposed. Clothes & Accessories Chen Dong, chairman and general manager of the limited company, delivered a speech entitled "my school uniform and my beautiful school uniform in China".

Chen Dong mentioned in his speech: when we talk about school uniforms, we immediately associate the word "safety" with two words. Of course, students must wear clothes safely. But almost everyone has overlooked the other two words "good-looking". For every commodity, safety is a necessity but not a luxury. "Good-looking is the last word." School uniforms must undergo a vigorous revolution, so that uniform should be made into a normal and beautiful clothing. From "school uniform" to "clothes", it will not only restore the clothing attributes of school uniforms, but also conform to the pursuit of quality of life in the development of the times, and better satisfy students' emotional needs to appreciate beauty. This "aesthetic change" comes from the origin of clothes, which comes from the change of demand, and comes from the change of the market. Making "uniform" into "clothes" can not only make the market bigger, but also do the right idea, so that students can not wear school uniforms. School uniform 。

Chen Dong also expressed the hope that through today's school uniforms, through exchanges and mutual understanding, we will promote our country's school uniform production enterprises, have a better understanding of quality and brand, and let more Chinese school uniforms be displayed on all stages of the world, so that some of our students can wear their favorite school uniforms and lead a happy life.