Online and offline integration will be a major trend. Pathfinder group will join in Juhuasuan's "relying on heaven" and will cooperate with Juhuasuan in depth, fully stimulate their respective advantages, and provide more comfortable and comfortable outdoor equipment and services for more consumers on the basis of resource integration.

The members of Juhuasuan's "relying on heaven" are composed of the top core businesses selected from the 10 million businesses. The first batch of 53 merchants were invited to join the meeting, and the Pathfinder and its joint venture brand Discovery Expedition were among them.

Peng Xin, President of the Pathfinder outdoor business group, attended the launch meeting and signed a contract with Juhuasuan at the scene.

After joining the "relying on heaven", merchants will be supported by Ali's whole department resources and exclusive team exclusive services, including businesses that can face the roundtable meeting of the senior executives of Ali and the think tank meeting of the sellers, and there will be a customized marketing campaign for Juhuasuan team every quarter.

At the same time, businesses can participate in Juhuasuan S level promotion activities, enjoy Juhuasuan KA deterministic scheduling cooperation.

In addition, Juhuasuan will also provide the director level two for businesses, enjoy private services, and sign up to participate in group brand day activities.

Yi Tian will adopt a closed invitation method with strict conditions. The specific criteria include: the turnover of the single event except for the big promotion activities needs tens of millions, and the annual sales volume of the Amoy department is 100 million. It also requires that the merchant's main brand need to be a well-known international and domestic brand. In addition, it must have an annual attention oriented high input marketing plan and is willing to share the voice with Juhuasuan.

Pathfinder in 2010 double eleven single day sales reached 800 thousand; in 2011 reached 3 million 400 thousand yuan; in 2012 reached 23 million 600 thousand yuan; 2013 in a new high, the whole day sales exceeded 77 million 490 thousand yuan, ranking the leading position in outdoor category; 2014 continued to fire all, opened 122 million 600 thousand sales to achieve a historic breakthrough, Taobao data show that the Pathfinder continues to lead the outdoor category list.

It is worth mentioning that, by the end of May this year, the Pathfinder announced the signing of a joint venture with the largest Internet fashion brand operation group in Korea, and registered a joint venture: Ji'nan Agel Ecommerce Ltd.

Han Du Yi house is also one of the first founding members of Juhuasuan's "relying on heaven".

The first brand of the joint venture has been identified and is expected to be launched in August.

This is under the background of the "Internet +" era, the online brand and the Internet brand are full of innovative dreams, which means that the curtain of brand integration on line and online is officially opened.

Meanwhile, the Pathfinder joint venture brand DiscoveryExpedition also formally signed in May. Tmall has become an exclusive strategic partner and Tmall as its sole electricity supplier cooperation platform.

DiscoveryExpedition cooperated with Tmall in 2013. In 2014, DiscoveryExpedition grew more than 400% in Tmall. The speed of business development is very rare on Ali platform, and its growth potential is expected.