Recently, every time when we go to the Three Li Zhuang village in Qian'an Town, Hebei, there will be a large van with "mobile electricity supplier people experiencing cars" to drive to the village. Besides a "virtual shelf", there are also some goods on display. Farmers can not only buy daily consumer goods, but also see the trend of fertilizer prices.

The operation project behind the mobile electric vehicle is called Tao Shi Hui, which has been developing rapidly in the rural electricity business for more than a year. Up to now, there are more than 5000 spots in the country and 10000 by the end of this year. The goal of its founder, Chen Wei, is to "recreate a Taobao in the countryside".

This is just Rural electric business In a case, besides the new type of electricity providers such as Amoy, Alibaba, Jingdong, No. 1 store and I bought the Internet have already started the layout. Among them, Jingdong opened a "Caravan" leading to the three or four line cities and rural areas, and Ali launched the plan of "thousand counties and ten thousand villages".

Lately, Hebei Longyao County Alibaba rural Taobao project was officially launched. According to the plan, Longyao county will build a rural Taobao online store in 276 villages of the county. Ali Build together with local governments.

At present, rural Taobao has been widely distributed throughout the country, and has attracted the participation of listed companies. Xinyang Feng 18 announcement, the company and Alibaba's rural Taobao platform to carry out online and offline cooperation, so as to transform from traditional distribution mode to regional agricultural service platform. This will be the first compound fertilizer brand to be settled in Ali village.

Not only that, the traditional supply and marketing cooperatives have joined the battle of electronic business. The head office of supply and marketing cooperation recently announced that it will launch a nationwide e-commerce platform before the third quarter of this year, and intends to invest 6 billion yuan in the next 3 to 5 years, and strive to build the platform. An internal staff member of the supply and Marketing Cooperative told reporters that the electricity supplier was already in the test and will integrate the resources of the supply and marketing cooperatives in all parts of the country.

According to the Ministry of commerce data, in 2014, China's agriculture related business enterprises reached 3.1, of which 4000 were agricultural related transactions, forming a "two super, strong and small" market structure. Among them, the "two super" made by Ali and Jingdong occupy the main share, and some emerging agricultural products providers have formed their own characteristic development mode after obtaining capital injection.

"Now a large number of capital flows into the countryside, forming the scene of" every home igniting village and smoking. " "Hong Tao said.